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The Green Sheet Online Edition

January 25, 2016 • Issue 16:01:02

Phablet popularity soars this holiday season

By Felix Richter
Statista Inc.

Editor's Note: This article was published Jan. 4, 2016, by Statista Inc. Copyright © 2016 Statista. All rights reserved.

For the past few years now, smartphones and tablets have been among the most popular Christmas gifts around the world. Flurry Analytics examined data across more than 780,000 apps to determine which devices were particularly popular this holiday season. Since Christmas day typically sees the highest number of new device activations each year, it seems like a good metric to make out trends in consumer preferences.

According to Flurry's data, Apple is the big winner this holiday season. Apple devices accounted for 49 percent of all new device activations between Dec. 19 and 25, 2015, as consumers continue to show a growing appetite for phablet devices such as the iPhone 6s Plus.

Phablets accounted for 27 percent of new device activations this holiday season, up from 13 percent in 2014 and just 4 percent during the same period in 2013. Considering these numbers, it becomes more and more clear that smartphones with 5+ inch screens, once derided as clunky niche devices, are here to stay and may soon become the de-facto standard in the smartphone industry.

This chart breaks down new device activations in the 2015 holiday season by screen size.

Phablet Popularity Soars This Holiday Season end of article

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