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Table of Contents

Lead Story

EMV, four months on

Patti Murphy

Thicken that skin


Industry Update

FTC takes on big data

U.S. adds six Russian banks to OFAC banned list

MasterPass joins Wal-Mart payment mix

New DOT standards reach airport kiosks


The automated ISO

Phablet popularity soars this holiday season

Felix Richter
Statista Inc.

Smarthphone-driven commerce


Choice not chance

Dale S. Laszig
DSL Direct LLC

Will we be Uberized?

Ken Musante
Eureka Payments LLC


Street SmartsSM:
Facts and figures of the MLS

Jeffrey I. Shavitz
TrafficJamming LLC

The M&A market 2016: 10 things to know to best position your business

Adam Hark

Real capabilities of tokenization in mobile payments

David Poole

Termination: The end or a new beginning?

Adam Atlas
Attorney at Law

The high-risk merchant services opportunity

Matt O'Shea
National Bank Services

The time is right for second generation P2PE

Ruston Miles
Bluefin Payment Systems LLC

Company Profile


New Products

Holistic approach to cybersecurity

Next Generation Security Assessment Services
Redhawk Network Security LLC

Future-proof, obsolescence-free POS

CardWare International Inc.


Letter From the Editors

Readers Speak: Much ado about faster payments

Boost Your Biz:Earn respect with your website

ISOMetrics:Online retailer status update

GS Book Notes:Powerful presence, powerful stories

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

January 25, 2016  •  Issue 16:01:02

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MasterPass joins Wal-Mart payment mix

Wal-Mart Stores Inc. disclosed Jan. 4, 2016, that it plans to add MasterPass to all its e-commerce websites this year. Launched in 2013 by MasterCard Worldwide, the MasterPass e-commerce platform is designed to enhance and simplify digital payment transactions. Approximately 250,000 retail locations and 24 countries use the free service, which is easy to implement and use, MasterCard stated.

"We have enjoyed a longstanding business relationship with Walmart and are pleased to expand this into the online and mobile channels through MasterPass," said Michael Cyr, Group Executive, U.S. Market Development at MasterCard. "With MasterPass, consumers can go online, place their order and pay with just a click."

Consumers can enroll in the free service at the MasterPass website and participating banks, and securely log in to MasterPass wherever "Buy with MasterPass" is displayed. Users can purchase goods and services on connected devices without entering payment data or shipping information.

MasterPass suite of services

MasterCard noted that MasterPass is a simple, universal method of payment that works across a variety of devices and networks. It evolved from the card brand's PayPass Wallet Services initially introduced in 2012 and offers the following benefits:

Evolving mPOS, e-commerce strategy

Wal-Mart has a history of embracing emerging payment technologies, according to some payment analysts. As a member of the Smart Card Alliance and National Retail Federation, the company was an early advocate of implementing Europay, MasterCard Visa (EMV) technology in U.S. stores to drive secure payment methods in the retail community.

The company's alliance with Merchant Customer Exchange and its CurrentC mobile wallet was also seen as an effort to provide a seamless shopping experience to Wal-Mart consumers around the globe in their increasingly complex online, mobile and in-store shopping journeys. When the company launched the mobile wallet and app Walmart Pay in December 2015, analysts questioned the long-term prospects for the company's relationship with MCX and if PayPal Inc. can withstand the competition.

Wal-Mart Chief Executive Officer Doug McMillon views the company's investments in e-commerce and mobile solutions as critical to delivering an omnichannel experience. "Our investments in e-commerce and mobile are very important, as the lines between digital and physical retail continue to blur," he said in a 2014 conference call with investors. was established in 2000. It is a San Francisco-based subsidiary designed to leverage Silicon Valley talent and Wal-Mart's ample supply chain. The company received an e-commerce makeover in 2014 to accommodate its expanding global footprint and changing trends in global consumer behavior. Millions of shoppers visit every day, the company stated.

Walton's enduring heritage

Wal-Mart's global empire spans 11,500 stores in 28 countries and e-commerce websites in 11 countries. Approximately 90 percent of those e-commerce sites are private labeled, enabling them to blend with the local customs of their respective countries, the company stated. Wal-Mart's net sales in the United States for fiscal year 2015 were $288 billion for Walmart stores and $58 billion for its warehouse subsidiary Sam's Club.

Retail analysts attribute the retailer's success to founder Sam Walton, who opened the first Walmart store in 1962 and took the company public in 1972. Walton called giving customers what they want "the secret of successful retailing." His legacy has been broadly interpreted in a series of strategic initiatives designed to advance a "seamless shopping experience whether customers are online, in stores or on their mobile devices," according to the company's website.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.