The Green Sheet Online Edition
January 11, 2016 • Issue 16:01:01
Countdown for charitable giving
Emails circulating in the final hours of 2015 reminded business owners and consumers that donations made right up until midnight Dec. 31, 2015, would be eligible for a tax benefit. Many messages included a payment donation cart directly below the solicitation.
"Together we can make a major impact on ending childhood hunger this holiday season by raising enough for 10 million more meals by 12/31," read a message from No Kid Hungry that includes a Donate to End Hunger button. "Every dollar you give to No Kid Hungry provides 10 meals for children in need. Your donation is fully tax deductible and will help connect vulnerable kids across the country with nutritious meals."
Thirty percent of all giving occurs in December, according to Washington, D.C.-based Network for Good. In a blog post titled, "3 tips for click-worthy subject lines," Caryn Stein, Vice President of Communications and Content at Network for Good, recommended using a compelling subject line, an element of surprise and a differentiator to help nonprofits stand out in a crowded field.
"Nonprofits use a lot of similar subject lines," Stein wrote. "When everyone else is going left, you can go right and be a bit different. Like this: Women and Math (it's not what you think.)"
Put fun in fundraising
Isaac D. Stern, Chief Executive Officer at New York-based Fundry, the parent company of Yellowstone Capital and Green Capital, hosted a red carpet-themed dinner for 200 attendees at his home on Dec. 22. Designed to put the fun back into fundraising, the event raised $71,000 for Kiva, a nonprofit micro-lender that helps people in third world countries.
"I had work friends, neighbor friends, old friends from high school at my house," Stern said. "Unlike most fundraisers which are boring and have a lot of speeches, this was pure fun. Representatives from Glenfiddich had samples of rare Scotch for people to try, and five barbeques were going. Throughout the event, five people were walking around accepting online donations." Stern and his employees have kept donations flowing to a number of charitable causes, including Hatzalah, an all-volunteer emergency medical organization serving Union County, N.J.
Giving rides IoT rails
Payments analysts expect the Internet of Things to foster further innovations in the charitable giving space. One example is the KORE and DipJar partnership. The companies disclosed Dec. 28 that KORE, a managed wireless network service provider specializing in machine-to-machine communications, will process DipJar's cashless, electronic tip jar donations on its network.
3G-connected DipJars operate independently of retailer POS systems, enabling customers to dip payment cards into the electronic stand-alone jars to leave preset tip amounts at restaurant and retail establishments. In addition to becoming a popular method for tipping, DipJar is catching on as a method of charitable giving, DipJar noted.
DipJar deployed electronic donation jars beside familiar red kettles at select Salvation Army stores in Southern California, Colorado and Wisconsin. DipJar users throughout the United States can use DipJar's backend and KORE's PriSMPro network to track donations in real time and remotely manage electronic tip jar activity.
"Our electronic tip jars require the highest levels of security and reliability. KORE's network ensures that customer data and payment information is safe," said DipJar co-founder and CEO, Ryder Kessler. "We also chose the KORE network for its longstanding reputation for seamless and reliable connectivity – DipJar never has to worry about an outage."
KORE CEO Alex Brisbourne added, "In a growing cashless retail environment, DipJar is helping increase compensation for the hardworking people in the service industry, while also making it easy and convenient for consumers to make charitable donations."
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