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The Green Sheet Online Edition

December 10, 2007 • Issue 07:12:01

New Products

Fast, photogenic PCI-compliant card reader

Product: Product: Optimum L4150
Company: Company: Hypercom Corp.

Attractiveness is not the most important feature for a card reader. If it isn't a fast, efficient, secure and customer-friendly POS device, then its sleek design is useless to the merchant. On the other hand, what merchant wouldn't want a state-of-the-art card reader that is also pleasing to the eye?

With the Optimum L4150, Hypercom Corp. strove to develop a terminal high in performance, as well as stylish and eye-catching.

The L4150 is a Payment Card Industry (PCI) Data Security Standard (DSS) PIN Entry Device (PED) -approved unit designed for multilane retailers, making it, as Hypercom said, the most secure reader in its class.

It features a 64k color glass capacitive touch screen that Hypercom believes offers the brightest and most legible interface on the market. With a memory capacity of 40 megabytes, an Intel XScale 32-bit 200 MHz and video capable microprocessor, the terminal supports bandwidth-intensive graphics and animations without compromising its high-speed transaction handling.

Performance is a key component. With the high-speed processor, bidirectional, dual head magnetic stripe reader, optional chip and contactless payments readers for smart cards, and an easy-to-use interface, customers can get through the checkout line faster.

Flexibility and compatibility are also key. Communication options include the RS-232 data specification standard, as well as powered USB port and Ethernet for easy integration with existing POS systems. This is intended to reduce the time it takes to develop, test and certify a custom application.

The screen itself - designed for both finger and pen touch - is extra bright with scratch resistant, hardened glass. It supports signature capture in high-volume retail environments, with the lowest maintenance and repair costs in the industry, according to Hypercom.

For marketing purposes, the color screen is bezel customizable to allow retailers to conveniently and cost-effectively advertise their products and services directly at the POS. Beauty, of course, is in the eye of the beholder. But the L4150 has no need for a clumsy privacy shield to interfere with customer usage since the touch screen can be configured with a light control filter for maximum customer security and privacy.

Under its streamlined, space-saving body, the device has an advanced security architecture that simplifies hardware and application authentication. Its scalable transaction framework complies with all industry standards and PIN entry requirements.

And it has an advanced, standards-based POS Public Key Encryption using RSA technology to protect against unauthorized applications and PIN-based attacks.

The L4150 recently received Canada's Interac Association Chip 2.0 PED Device Certification for use within the Interac Direct Payment network.

The certification means that large, multilane retailers can use the L4150 in Canada, and stores in the United States can now establish integrated cross-border payment systems with Canada.

The L4150 is tailored toward these retail environments:

  • Regional and national chain stores
  • Independent grocers
  • Drug stores
  • C-stores
  • Specialty markets

Hypercom Corp.
www.hypercom.com end of article

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