GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?

Table of Contents

Lead Story

Transformation: Checks in the 21st century

Patti Murphy
The Takoma Group


Industry Update

Heartland files suit, claims processing scheme

Count down to ETA registration

Pay By Touch sued by employees

Global Discover-y

Black, cyber and green, shoppers appear keen

Alternative payments shake-up


Craig Thomson

Mobile tech and the ATM

Travis K. Kircher

Industry Leader

J. David Siembieda –
Man on the move


Counting our blessings

Paul Rasori

Small merchants mean big future

Jeff Fortney
Clearant LLC


Street SmartsSM:
Sale away, team

Dee Karawadra
Impact PaySystem

Office shopping done for you

Joel and Rachael Rydbeck
Nubrek Inc.

Make the most of your sales meeting

Maxwell Sinovoi
United Bank Card Inc.

Why use an executive recruiter?

Curt Hensley
CSH Consulting Inc.

B2B: Pedal to the floor

Aaron Bills
3Delta Systems Inc.

Company Profile

World Gift Card

New Products

High-tech data security in your wallet

Product: Emue Card
Company: Innovative Card Technologies and Emue Tec

Fast, photogenic PCI-compliant card reader

Product: Optimum L4150
Company: Hypercom Corp.


Open letter

E-mail for efficiency, phone for nuance

Get into the giving spirit





Resource Guide


A Bigger Thing

The Green Sheet Online Edition

December 10, 2007  •  Issue 07:12:01

previous next

New Products

Fast, photogenic PCI-compliant card reader

Product: Product: Optimum L4150

Attractiveness is not the most important feature for a card reader. If it isn't a fast, efficient, secure and customer-friendly POS device, then its sleek design is useless to the merchant. On the other hand, what merchant wouldn't want a state-of-the-art card reader that is also pleasing to the eye?

With the Optimum L4150, Hypercom Corp. strove to develop a terminal high in performance, as well as stylish and eye-catching.

The L4150 is a Payment Card Industry (PCI) Data Security Standard (DSS) PIN Entry Device (PED) -approved unit designed for multilane retailers, making it, as Hypercom said, the most secure reader in its class.

It features a 64k color glass capacitive touch screen that Hypercom believes offers the brightest and most legible interface on the market. With a memory capacity of 40 megabytes, an Intel XScale 32-bit 200 MHz and video capable microprocessor, the terminal supports bandwidth-intensive graphics and animations without compromising its high-speed transaction handling.

Performance is a key component. With the high-speed processor, bidirectional, dual head magnetic stripe reader, optional chip and contactless payments readers for smart cards, and an easy-to-use interface, customers can get through the checkout line faster.

Flexibility and compatibility are also key. Communication options include the RS-232 data specification standard, as well as powered USB port and Ethernet for easy integration with existing POS systems. This is intended to reduce the time it takes to develop, test and certify a custom application.

The screen itself - designed for both finger and pen touch - is extra bright with scratch resistant, hardened glass. It supports signature capture in high-volume retail environments, with the lowest maintenance and repair costs in the industry, according to Hypercom.

For marketing purposes, the color screen is bezel customizable to allow retailers to conveniently and cost-effectively advertise their products and services directly at the POS. Beauty, of course, is in the eye of the beholder. But the L4150 has no need for a clumsy privacy shield to interfere with customer usage since the touch screen can be configured with a light control filter for maximum customer security and privacy.

Under its streamlined, space-saving body, the device has an advanced security architecture that simplifies hardware and application authentication. Its scalable transaction framework complies with all industry standards and PIN entry requirements.

And it has an advanced, standards-based POS Public Key Encryption using RSA technology to protect against unauthorized applications and PIN-based attacks.

The L4150 recently received Canada's Interac Association Chip 2.0 PED Device Certification for use within the Interac Direct Payment network.

The certification means that large, multilane retailers can use the L4150 in Canada, and stores in the United States can now establish integrated cross-border payment systems with Canada.

The L4150 is tailored toward these retail environments:

Hypercom Corp.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios