GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?

Table of Contents

Lead Story

What will be in merchants' stockings this year - caviar or coal?


Industry Update

Farewell PABP, hello PA DSS

Visa, AmEx settlement no biggie for merchants

More public steps for bankcard heavyweights

Optimal socked by Internet gambling regs

Go international in real-time

It sings, it instructs, it's a gift card

Mobile checkout moving up


Data breaches pique interest

Travis K. Kircher

Growing on the 'Inside'


Art imitates life or does life imitate art?

Patti Murphy
The Takoma Group

Stay ahead with a checklist

Biff Matthews
CardWare International


Street SmartsSM:
We're all in the PCI loop, like it or not

Dee Karawadra
Impact PaySystem

What to watch in the coming months

Rob Drozdowski
Electronic Transactions Association

Using e-mail effectively: Copy and design

Nancy Drexler
Marketing Moguls

Security breaches costly to all

David Mertz
Compliance Security Partners LLC

Turning negatives into positives

Steve Schwimmer
Renaissance Merchant Services

Opportunity knocks at your online door

Curt Hensley
CSH Consulting Inc.

Liability limbo: Where will you land?

Adam Atlas
Attorney at Law

Company Profile

FirstView Financial LLC


New Products

A cherry of a keyboard

Cherry LPOS Qwerty Keyboard
Cherry Corp.

Sign on the dotted line - online

ContractPal Inc.


Holiday survival guide





Resource Guide


A Bigger Thing

The Green Sheet Online Edition

November 26, 2007  •  Issue 07:11:02

previous next


Don't slight the ETA

I read with interest the remarks made in the Oct. 22, 2007, issue of The Green Sheet ("Street SmartsSM - Next stop: Tradeshows") which suggested that ETA's Annual Meeting & Expo is "geared more toward ISOs and processors" and may not be of value to merchant level sales professionals.

While it is true that ETA's core constituency is the independent sales organization, our members represent every facet of the merchant acquiring industry.

We work hard to ensure that our annual meeting remains the largest, most dynamic and inclusive forum for business networking for everyone involved in the electronic payments business - including the MLS community.

In fact, much of the educational programming at this event is geared directly to the interest of those involved in direct sales - e.g., sessions on merchant retention strategies, emerging markets, sales best practices, and industry trends like free terminals, etc.

And, the event's reputation for fostering competitive but cooperative business development opportunities is unparalleled in the industry.

Our success in making the ETA Annual Meeting a welcome place for all is evidenced by its more than 3,000 attendees each year, many of whom are part of the MLS constituency.

We invite all Green Sheet readers to participate in this premiere industry event and to explore further the benefits of affiliation with the Electronic Transactions Association.

Speaking of benefits, in the coming weeks ETA will begin regular editorial contributions to The Green Sheet focused on key legislative and regulatory issues of importance to everyone in the payments community - we look forward to serving you.

Carla Balakgie, CAE
Executive Director
Electronic Transactions Association (ETA)


Thank you for your gracious letter pointing out how we failed to adhere to one of our core missions, which is to fully support all industry trade associations and organizations that do so much to better the lives of the payments industry's feet on the street.

We heartily encourage our readers to attend ETA's Annual Meeting, knowing how much educational and networking value this event provides. And we are honored that the ETA's inaugural article appears on page 78 of this issue: "Washington update: What to watch in the coming months," by Rob Drozdowski, ETA Senior Director.


Call us, write us

Would you like us to cover a particular topic? Is there someone you consider an Industry Leader? Did you like or dislike a recent article in The Green Sheet? What do you think of our latest GSQ? E-mail your comments and feedback to or call us at 800-757-4441.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios