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The Green Sheet Online Edition

November 26, 2007 • Issue 07:11:02

Growing on the 'Inside'

Do you know who is most likely to buy your product or service in the quantity required for optimal profit? Can you articulate the sustainable uncommon offering you can leverage to attract more business? If not, maybe it's time to discover your company's inside advantage.

With so many enterprises competing to get a piece of the pie, it's essential to set your business apart from the pack. The Inside Advantage: The Strategy That Unlocks the Hidden Growth in Your Business by Robert H. Bloom with Dave Conti helps simplify the task of growing a business through a step by step process.

Whether you are just starting in this industry or are a seasoned pro, this book shares knowledge that can help your business reach the next level. It will also lend you the edge in getting merchants to select you and your services over those of your competitors.

The book is geared toward those who are short on time but need some direction to expand, and eventually increase profits.

"Grow or die!" is Bloom's first line of advice. He believes businesses should double in size every five years in order to survive in today's intensely competitive, technology driven global marketplace.

Every enterprise has at least one hidden strength that can be the centerpiece of a powerful growth strategy, according to Bloom. The object is to define the strength and develop it as a powerful tool.

The book is sectioned into four parts that correspond with Bloom's growth discover process: core customers, uncommon offerings, persuasive strategies and imaginative acts. There is also a frequently asked question section following every chapter.

No matter what size or type your business is, the book may enable you to clarify your vision, focus your goals and refresh your entrepreneurial spirit.

Bloom has applied and refined these steps in his 45 years as an entrepreneur and corporate Chief Executive Officer. Companies such as Southwest Airlines Co., Zale Corp., Nestl€ and L'Oreal Group Corp. have followed Bloom's advice to reach exponential growth.

Growing a business is stimulating and fulfilling, but also frightening. Bloom hopes reading his book will equip entrepreneurs who know their craft with determination and perseverance.

The Inside Advantage may help empower you as a leader, one who stands out from the herd. end of article

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