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Table of Contents

Lead Story

What will be in merchants' stockings this year - caviar or coal?

News

Industry Update

Farewell PABP, hello PA DSS

Visa, AmEx settlement no biggie for merchants

More public steps for bankcard heavyweights

Optimal socked by Internet gambling regs

Go international in real-time

It sings, it instructs, it's a gift card

Mobile checkout moving up

Features

Data breaches pique interest

Travis K. Kircher
ATMMarketplace.com

Growing on the 'Inside'

Views

Art imitates life or does life imitate art?

Patti Murphy
The Takoma Group

Stay ahead with a checklist

Biff Matthews
CardWare International

Education

Street SmartsSM:
We're all in the PCI loop, like it or not

Dee Karawadra
Impact PaySystem

What to watch in the coming months

Rob Drozdowski
Electronic Transactions Association

Using e-mail effectively: Copy and design

Nancy Drexler
Marketing Moguls

Security breaches costly to all

David Mertz
Compliance Security Partners LLC

Turning negatives into positives

Steve Schwimmer
Renaissance Merchant Services

Opportunity knocks at your online door

Curt Hensley
CSH Consulting Inc.

Liability limbo: Where will you land?

Adam Atlas
Attorney at Law

Company Profile

FirstView Financial LLC

Commerciant

New Products

A cherry of a keyboard

Cherry LPOS Qwerty Keyboard
Cherry Corp.

Sign on the dotted line - online

ContractPal
ContractPal Inc.

Inspiration

Holiday survival guide

Miscellaneous

POScript

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 26, 2007  •  Issue 07:11:02

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Go international in real-time

How would you like to travel to Asia and bring back luxurious silks and jewelry? Not in your budget? ShangBy Inc. has the next best thing.

ShangBy.com, a live interactive video shopping site produced by ShangBy, has developed a new form of consumer retail entertainment that combines live video broadcast with personal shopping.

Customers, known as ShangBuyers, will get a chance to browse the stores of Shanghai and communicate visually and verbally with merchants in real-time. The site gives ShangBuyers the benefits of shopping in Asia without the hassle of booking a flight or a hotel.

Customers also get to follow the Chinese custom of negotiating a price for goods. An agent, Nina Johansson, is always on scene to aid the buying and selling process.

"Nina is part of our company. We call her our shopping agent," Amanda McGuckin-Hager of ShangBy said. "She's sort of the facilitator." Johansson talks with the ShangBuyer as she stands next to the merchant, holding up items and relaying prices.

Once a price has been agreed upon, the item can be added to the Web site's shopping cart. The customer can proceed to checkout and finish payment by using a debit or credit card on a secure site.

"When a customer goes to checkout, they would check out like regular 'e-commers,'" McGuckin-Hager said.

To expand marketing efforts, ShangBy received $1 million in funding from its investors, G-51 Capital LLC and Draper Richards LP. With the funding, ShangBy has been making the site look cleaner and easier to navigate. ShangBy has been online since Jan. 1, 2007. McGuckin-Hager noted the company tracks how many hits the Web site gets monthly. "Our baseline is about 100," she said.

That number is expected to swell as the holiday season nears. ShangBy is confident there won't be any setbacks or delays with the site. "We have enough bandwidth to handle all of it," she said.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

USAePay | Impact Paysystems | Electronic Merchant Systems | Inovio | Board Studios, Inc.