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Table of Contents

Lead Story

Apple: Friend or foe?

News

Industry Update

MCX hits the rocky PR road

The line-busting potential of in-app payments

Add smart TV payments to the omni-channel experience

Features

Addressing the digital identity crisis

Mobile payments, mobile acceptance

Preparation is key for mobile prosperity

Views

Growing in giving

Thom Aldredge
The Give Back Campaign Inc.

Dare to think like Square

Alex Nouri
EFT Direct

Education

Street SmartsSM:
Merchant attrition - Part 1: Resisting the tide

Tom Waters and Ben Abel
Bank Associates Merchant Services

POS imitates life

Dale S. Laszig
DSL Direct LLC

Professionalism and pocketbooks

Vicki M. Daughdrill
Small Business Resources LLC

Don't get gouged by pass-through, pass-through, pass-through

Adam Atlas
Attorney at Law

Company Profile

National Merchants Association

New Products

Online fraud protection

RiskGuardian
Worldpay

NFC made easy

"Tap Into NFC" Developer Program
NFC Forum

Inspiration

Thankfulness breeds prosperity

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

November 24, 2014  •  Issue 14:11:02

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Preparation is key for mobile prosperity

The mobile payment revolution is here, and yet who can blame the average ISO for ignoring all the whiz-bang mobile schemes in favor of plowing ahead with the day-to-day managment and support of traditional payment solutions. Thankfully, mobile payments are still in their infancy, with no single type of solution or business model dominating the landscape. So ISOs can remain focused on business-as-usual and, at the same time, start to develop a mobile strategy that fits your organization.

An Oct. 10, 2014, Gartner Inc. blog post titled 5 Ways to Prepare for Mobile listed the steps that businesses can take today to prepare for the future of mobile commerce. First, Gartner Analyst Jennifer Polk said that in the next two years, businesses will have to figure out:

  1. What mobile engagement strategies will fit the business' clientele
  2. How to reorient a digital commerce strategy to include mobile
  3. What investments should be made in people, processes and technology

Next, Polk gave five ways businesses can prepare for mobile commerce growth. They are:

  1. Analyze customers' mobile behavior: How do customers use mobile devices and how does their usage differ between smartphones and tablets?
  2. Be aware of triggers for behavior changes: How will changes in mobile technology, such as the launch of Apple Pay, or increased adoption of near field communication-enabled Google Wallet, affect your customers' behavior? How should you prepare for these possible changes?
  3. Adapt mobile commerce to customer behavior: Instead of introducing something that requires customers to change their behavior, accommodate your mobile commerce to how customers already use their devices, shop and engage with your brand.
  4. Add value for customers: Look for ways to add value for your customers through mobile offerings that save them time and money, like mobile apps that support pre-ordering and pick-up.
  5. Innovate through creativity and utility: Innovation in mobile commerce can come from creative applications and features, like sharing photos of products that include price checks and in-store availability.
With preparation and forethought, you will be ready to take advantage of mobile payments when the right time arrives, and reap the benefits.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM