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Table of Contents

Lead Story

Apple: Friend or foe?

News

Industry Update

MCX hits the rocky PR road

The line-busting potential of in-app payments

Add smart TV payments to the omni-channel experience

Features

Addressing the digital identity crisis

Mobile payments, mobile acceptance

Preparation is key for mobile prosperity

Views

Growing in giving

Thom Aldredge
The Give Back Campaign Inc.

Dare to think like Square

Alex Nouri
EFT Direct

Education

Street SmartsSM:
Merchant attrition - Part 1: Resisting the tide

Tom Waters and Ben Abel
Bank Associates Merchant Services

POS imitates life

Dale S. Laszig
DSL Direct LLC

Professionalism and pocketbooks

Vicki M. Daughdrill
Small Business Resources LLC

Don't get gouged by pass-through, pass-through, pass-through

Adam Atlas
Attorney at Law

Company Profile

National Merchants Association

New Products

Online fraud protection

RiskGuardian
Worldpay

NFC made easy

"Tap Into NFC" Developer Program
NFC Forum

Inspiration

Thankfulness breeds prosperity

Departments

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 24, 2014  •  Issue 14:11:02

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New Products

NFC made easy

Product: "Tap Into NFC" Developer Program

Have you considered how to leverage the power of near field communication (NFC) to create market-ready applications and services that will link devices to exchange digital information to execute payment and open other possibilities? The NFC Forum designed a program for you: the "Tap Into NFC" Developer Program to support developers across the globe via events, networking opportunities and a dedicated website, www.tapintonfc.org.

"NFC developers are at the leading edge of the NFC ecosystem, opening our eyes to the growing number of things this remarkable technology can do," said Paula Hunter, Executive Director of the NFC Forum. "'Tap Into NFC' strengthens our community of developers by providing them with everything they need to turn their visions into solutions, and a way to share ideas and insights."

Central to the program is a revolving product showcase on the website where NFC developers can share applications with peers. Early products showcased include the wearable NFC Ring; the Interact mobile app for capturing tradeshow contacts; MapYourTag, an app for tracking assets and inventory; AppNearMe's developer board for NFC-enabled devices and the Tapcentive mobile engagement platform. Entries can be sent to http://nfc-forum.org/showcase-submission/.

Also prominent on the new website are developer kits and technical specifications, branding elements, compliance overviews, news, product spotlights, presentations and other resources designed to sharpen NFC proficiency and accelerate deployment of NFC solutions in the marketplace.

"The new NFC developer program provides a great framework to give developers access to knowledge and tools needed to develop NFC products," said Donatien Garnier, founder and Chief Executive Officer of AppNearMe Ltd., whose product was featured in the showcase. "I am convinced that it will foster innovation within the NFC ecosystem by showcasing inventive NFC applications and removing the technical barriers linked to implementation."

The NFC Forum is a nonprofit trade association established in 2004 by a group of mobile communications, semiconductor and consumer electronics companies. The forum's purpose is advocate for the use of NFC technology through development of specifications to ensure device interoperability and education in the global marketplace.

www.nfc-forum.org

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios