The Green Sheet Online Edition
November 24, 2014 • Issue 14:11:02
Online fraud protection
Global online payment specialist Worldpay launched a risk management tool designed to deploy the latest technology to combat fraud and help online businesses operate more efficiently. Worldpay developed its RiskGuardian management tool in partnership with e-commerce merchants across the globe with the idea of developing a robust system of risk checks to prevent fraudulent transactions from occurring on a global scale.
RiskGuardian runs more than 200 checks per second on each transaction and analyzes data to identify fraud trends, the company said. Clients receive real-time scoring of all transactions submitted to RiskGuardian indicating the level of risk associated with each transaction.
Expertise gleaned from processing billions of online transactions has gone into developing this product for international merchants. "Global e-commerce sales are set to hit $1.5 trillion in 2014 and non-card payments are expected to form the majority of online transactions by 2017," said Kevin Dallas, Chief Product Officer at Worldpay. He added that the downside to online commerce is that for every fraudulent dollar spent online the cost to merchants is $3.08.
Additional RiskGuardian features include the ability to:
- Create custom fraud rules and apply them immediately
- Build multiple profiles by channel geography under one account
- Connect with Experian's global identity program to authenticate users
- Assign and prioritize manual transaction checks automatically
"Unlike any other risk management tool on the market, RiskGuardian is tailored to more than 20 business sectors, including retail, gaming, travel and gambling, enabling merchants to utilize applicable data to optimize their profiles," the company stated, noting that RiskGuardian offers deeper level customization options to fulfill merchant preferences.
Another way the program helps prevent fraud is its capacity to identify IP addresses and geographic locations where transactions originate. It also relies on a variety of data sources, including alternative payments and acquiring data, to help businesses make better informed decisions and ensure valid transactions are not being rejected erroneously. According to Worldpay, RiskGuardian is quick to implement, easy to manage, and can save time and money.
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