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Table of Contents

Lead Story

Apple: Friend or foe?

News

Industry Update

MCX hits the rocky PR road

The line-busting potential of in-app payments

Add smart TV payments to the omni-channel experience

Features

Addressing the digital identity crisis

Mobile payments, mobile acceptance

Preparation is key for mobile prosperity

Views

Growing in giving

Thom Aldredge
The Give Back Campaign Inc.

Dare to think like Square

Alex Nouri
EFT Direct

Education

Street SmartsSM:
Merchant attrition - Part 1: Resisting the tide

Tom Waters and Ben Abel
Bank Associates Merchant Services

POS imitates life

Dale S. Laszig
DSL Direct LLC

Professionalism and pocketbooks

Vicki M. Daughdrill
Small Business Resources LLC

Don't get gouged by pass-through, pass-through, pass-through

Adam Atlas
Attorney at Law

Company Profile

National Merchants Association

New Products

Online fraud protection

RiskGuardian
Worldpay

NFC made easy

"Tap Into NFC" Developer Program
NFC Forum

Inspiration

Thankfulness breeds prosperity

Departments

Readers Speak

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

November 24, 2014  •  Issue 14:11:02

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Inspiration

Thankfulness breeds prosperity

At Thanksgiving, what many ISOs and merchant level salespeople (MLSs) are most thankful for is the beginning of the holiday shopping season, starting with Black Friday and Cyber Monday, in the days following Thanksgiving. Consumers spend an enormous amount of money during this time, taking advantage of special deals to stretch their dollars as far as possible. And for you, as ISOs and MLSs, this means more payments processed, which gives your residual streams a healthy boost.

Gratitude first

However, for some, all this buying and selling makes a travesty of the holiday. Thanksgiving should be about expressing gratitude rather than raking in profits. But what if expressing gratitude helped generate prosperity? Or put another way: what if those in the payments industry celebrated Thanksgiving by focusing as much on gratitude as on the bottom line? Could this, in the long run, be good for the bottom line?

This seems to be what Oprah Winfrey suggested when she stated, "Be thankful for what you have; you'll end up having more. If you concentrate on what you don't have, you will never, ever have enough."

Be grateful first, before anything else, and the profits will take care of themselves. By contrast, concentrating on what you don't have – that is, cultivating ingratitude – will hurt sales and cut into business. If this philosophy is what inspired Oprah in her business – through which she amassed a $2.8 billion fortune and gained respect as the wealthiest self-made woman in America – we should certainly pay it heed. What better time to do so than at Thanksgiving?

Benefits for all

Here are a few ways in which giving thanks can increase sales and customer satisfaction, which will benefit your business, as well as the public good.

All this will help show that gratitude, especially during Thanksgiving, is good for business while benefiting all concerned. That is something for which we can all give thanks.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems