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Table of Contents

Lead Story

Reevaluating the ETA CPP

News

Industry Update

NRF appeals to higher power

Amazon launches Amazon Local Register

New York proposes bitcoin licensing

Features

Inc. 500/5000 payments industry fast trackers

How contextualization will shape m-commerce

Jared Isaacman, Founder and Chief Executive Officer

Views

Cash is not dead

Patti Murphy
ProScribes Inc.

Managing for the long term

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Who has what it takes to be an MLS?

Tom Waters and Ben Abel
Bank Associates Merchant Services

Managing from a distance

Vicki M. Daughdrill
Small Business Resources LLC

Race to the top

Jeff Fortney
Clearent LLC

Company Profile

PayPro Tec

New Products

Lucky proposition for ISOs

PayLucky Solutions
First Data Corp.

Smart merchant technology

CardConnect Merchant Center
CardConnect

Inspiration

Negotiate from a place of power

Departments

Readers Speak

Boost Your Biz

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 08, 2014  •  Issue 14:09:01

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New Products

Lucky proposition for ISOs

Product: PayLucky Solutions

First Data Corp. entered the legal online and offline gambling industry with its PayLucky Solutions end-to-end payment offering. According to recent research, the industry generates about $36.7 billion globally in annual revenues. In the U.S. market revenue generated by onshore regulated activity is projected to reach $2.6 billion by 2017. Increased player participation at lottery, poker, racetrack and casino venues is expected to see the largest gains moving forward.

"First Data exists to help our clients grow their businesses, and what the gaming industry needs to grow, and serve their customers better, is a dynamic one-stop-shop for the widest variety of payment options that include debit, credit, check, mobile, loyalty and prepaid processing," said Jonathan O'Connor, General Manager, Online Gambling and Alternative Markets at First Data.

With PayLucky, gambling operators can have a single source provider for players to pay in and pay out based on payment preference. "PayLucky takes the complexity out of managing multiple providers and creates a streamlined experience for the U.S. gambling market with built-in risk management protections for all parties," O'Connor noted.

According to First Data, with instant access to funding, qualified players have the ability to play immediately. PayLucky facilitates player access to funds via such payment options as an open-loop or closed-loop prepaid card, automatic clearing house (ACH) deposit to a checking account or paper check. Also included is the TeleCheck Warranty ACH service, which gives operators third-party validation and proprietary analytics on player spending habits, First Data added.

Additional benefits of PayLucky Solutions include:

First Data predicts that advancing technologies, like those available in PayLucky, will drive further innovation in this industry segment to include VIP programs for qualified players to participate at higher levels, and loyalty programs that are linked to payments through a secure mobile application or wallet, among others.

www.firstdata.com/paylucky

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services