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Table of Contents

Lead Story

Reevaluating the ETA CPP

News

Industry Update

NRF appeals to higher power

Amazon launches Amazon Local Register

New York proposes bitcoin licensing

Features

Inc. 500/5000 payments industry fast trackers

How contextualization will shape m-commerce

Jared Isaacman, Founder and Chief Executive Officer

Views

Cash is not dead

Patti Murphy
ProScribes Inc.

Managing for the long term

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Who has what it takes to be an MLS?

Tom Waters and Ben Abel
Bank Associates Merchant Services

Managing from a distance

Vicki M. Daughdrill
Small Business Resources LLC

Race to the top

Jeff Fortney
Clearent LLC

Company Profile

PayPro Tec

New Products

Lucky proposition for ISOs

PayLucky Solutions
First Data Corp.

Smart merchant technology

CardConnect Merchant Center
CardConnect

Inspiration

Negotiate from a place of power

Departments

Readers Speak

Boost Your Biz

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 08, 2014  •  Issue 14:09:01

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Boost Your Biz

Surf the web enough and you begin to notice that websites are becoming easier to navigate – and easier to read. In large part, this simplification movement is being driven by the explosion in mobile device usage, where screen sizes are smaller and demand larger type, less text, and clear, simple touch-screen navigation.

It seems mobile startups are leading this trend toward more simple and direct website design. It also seems the websites of many payment businesses are lagging behind. With customers expecting quicker, more immediate mobile web interactions, payment firms can do themselves a favor and simplify their turf on the web.

  1. Site layout: Mobile devices typically cannot load web pages as quickly as computers do (particularly those with old-fashioned architecture), so make your pages lean, and minimize the number of navigable pages. Devote pages to your most important products and services, most pertinent information about your company and, of course, how potential customers can contact you.
  2. Take advantage of white space: Cluttered websites are a turn-off. By incorporating white space into site design, you create a cleaner, more sophisticated appearance. And you also make it easier for users to touch the buttons they want to touch.
  3. Avoid fancy animation: It’s fun to incorporate Flash or Java animations into websites. But Apple Inc. products do not support Flash, and many other smartphone models are Java averse as well. Animation can be eye catching, however, so upload snappy marketing videos to YouTube and link them to your site.
  4. Avoid heavy color schemes: Website color pallets have become lighter over time. Light blues and greens, as well as tangerine and mango type colors, dominate over solid reds and blacks. Light colors give an impression of elegance and ease, while heavy colors create weighty, sluggish experiences.
  5. Forego pop-up windows: It is harder to navigate between multiple tabs and browser windows on mobile devices. And opening multiple windows slows down load times.
  6. Remember, we live in an age of instant communication. So when potential customers navigate to your websites, make sure they think "light and fast" rather than "heavy and slow."

    Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services