Back in the office after attending the recent Midwest Acquirers Association's annual meeting in Lombard, Ill., our Chief Executive Officer and President, Kate Gillespie, and Danielle Thorpe, Assistant Vice President, Media Partnerships, are fully inspired. They noted that the excellent show enjoyed record-breaking attendance, was high-energy and especially positive. This augurs well for the future of the industry's feet on the street, a demographic near and dear to the MWAA and the other regional acquirers associations.
It's not too late to get in on all the networking and educational opportunities industry events have to offer either. Our Datebook section within features several important meetings coming up, and our online event listings at www.greensheet.com/datebook.php?flag=display_chart provides a view of upcoming industry happenings through the end of the year and beyond.
We mentioned in our last letter to you that the Electronic Transactions Association had gone to bat for all of us during recent congressional hearings on Operation Choke Point held in Washington, D.C. in July. This issue's lead article, "Operation Choke Point draws fire from Congress, industry," covers those hearings and offers a wide range of perspectives on Operation Choke Point and advice on how to avoid the sharp claws of questionable government actions taken in the name of protecting consumers.
Also of concern to ISOs and merchant level salespeople is data protection, and articles from contributing writers cover portfolio protection in addition to discussing the rationale for maintaining Certified Payments Professional certification, how to approach POS system sales, best ways to achieve the right tone when communicating with merchants, and the benefits of providing check and automated clearing house payments as value-adds.
Other articles cover a major retailer push for tokenization and its potential impact on Europay/MasterCard/Visa implementation; the decision by Isis to rebrand; misconceptions about card acceptance versus cash acceptance; biometric security; staying focused in a complex industry; and significant announcements, research, partnerships, acquisitions and appointments. And, of course, we've included new product and company profiles.
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