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Table of Contents

Lead Story

2014: A promising year in payments – Part 2


Industry Update

XP end times not an issue for ATM ISOs

California EBT fee issue highlights ISO opportunity

Square makes bitcoin play

Equinox opens new chapter

Power to payments


MasterCard: M-payments tipping point has arrived

Mapping mobile, PC and tablet frontiers


Springtime in Wine Country – and merchant services

Brandes Elitch
CrossCheck Inc.

Is same-day ACH in the cards?

Patti Murphy
ProScribes Inc.


Street SmartsSM:
A Square peg in a round industry - part 1

Tom Waters and Ben Abel
Bank Associates Merchant Services

How to compose an employee handbook

Vicki M. Daughdrill
Small Business Resources LLC

A data security solution primer

Cynthia Bailey
The Idea People

App licensing for ISOs

Adam Atlas
Attorney at Law

Company Profile

Impact PaySystem

New Products

Free tablet program for SMBs

Mobility for contractors, service pros

Protection for online merchants


Observations from the payments Ferris wheel


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

April 28, 2014  •  Issue 14:04:02

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New Products

Protection for online merchants

On-demand anti-fraud and risk management solutions provider IdentityMind Global recently introduced an online service that integrates payment services, risk management and anti-fraud services into one platform. IDMPay is designed to help high-risk online merchants lower fraud rates, reduce chargebacks and, at the same time, increase transaction conversion rates.

"Online commerce has dramatically changed the risk landscape," said Garrett Gafke, President and Chief Executive Officer of IdentityMind Global. "It just makes business sense to have payments tied to a very strong risk management platform creating a one-stop shop for the market."

According to IdentityMind, the U.S. migration to chip-and-PIN cards in response to mandates from the major card brands will protect card data only at the POS and will do nothing to protect card-not-present fraud vulnerabilities when conducting online transactions. "On the contrary, in Europe and other places where EMV has already been implemented, online fraud has in fact increased as fraudsters move to conduct fraud online," the company stated.

IDMPay is backed by IdentityMind's patent-pending Electronic DNA (eDNA) technology, which is capable of tracking all entities involved in the transaction, including consumers, merchants, wallet and alternative payment providers, among others, the company said.

Through its built-in eDNA technology clients are able to build reputations associated with individual entities which can then be deployed network-wide in evaluating the risk potential for pending merchant account applications, consumer account originations and identity verifications, for example.

Additional features of IDMPay include:

According to IdentityMind, with this offering the company is able to now combine payment processing services with over a decade's experience as a proven global platform provider to the top 20 banks in the United States and Europe. IDMPay's target market includes payment service providers, payment processors, acquiring banks, gateway providers and online merchants who are involved in high-risk transactions.

Company: IdentityMind Global Product: IDMPay Website:

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios