GS Logo
The Green Sheet, Inc

Please Log in

Banner Ad
View Archives

View flipbook of this issue

Care to Share?


Table of Contents

Lead Story

How to keep tabs on reps, merchants - Part 1

News

Industry Update

PCI compliance gets easier with SmartSAQ

New age of cross-channel prospecting

Bitcoin Foundation opens dialogue with Fed

Payments industry Inc. 500/5000 winners

Features

Getting up to speed on mobile payments

Selling Prepaid

Prepaid in brief

Green Dot goes glam

Views

Brand value and full disclosure

Brandes Elitch
CrossCheck Inc.

Education

Street SmartsSM:
Let's talk price

Dale S. Laszig
Castles Technology Co. Ltd.

Seven tips for a successful mass PCI compliance program: Part 2

Michelle Thompson
FirstMerit Bank NA

Marketing with video

Nancy Drexler
Acquired Marketing

Maximizing loyalty program ROI

Michael Gavin
Merchant Warehouse

Company Profile

Regal Payment Systems LLC

The Merchant Solutions

New Products

Smart solution for unattended fuel pumps

SmartSight
www.comdata.com

Mobile minus the dongle

Flint+ supported by Fidano
Flint Mobile Inc.

Inspiration

Spring into action before the holidays

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

September 09, 2013  •  Issue 13:09:01

previous next

Quick tips from a marketing maven
Marketing with video

By Nancy Drexler

People don't tolerate boredom today. When they have a spare minute, they turn to their computers (in the office) or cell phones (everywhere else) for entertainment. People even want learning to be easy. Need that traffic violation off your driving record? The solution is not only online; it's entertaining, too. You can learn the rules of the road via an online comedy video.

From YouTube to mobile viewing (which doubled in 2012) video is a powerful, new communications tool. Video gets attention. Video engages. Video entertains. To reach the hearts and minds of prospects, consider video.

Naturally, videos can make training more effective. But beware of "talking heads." It's not just you customers want to see; it's also your products and services in action. Keep the videos simple, and you'll overcome a huge sales obstacle.

A versatile tool

You can also use video to become more accessible. Webcasts bring your staff, partners and customers to you. Host meetings on video to eliminate the concept of "remote" employees: they'll be right in the room with you. Establish thought leadership on video by using it to keep partners informed and show them how proactive and involved you are. Create videos at conferences and tradeshows, and share them with partners who couldn't attend. Used in these ways, video effectively builds and boosts relationships.

Video commerce is the way of the future. Click-through boxes on websites have been replaced by videos that can be interrupted at any time with a decision to purchase. Web innovators like CinSay Inc. make it simple for merchants to create and host sales videos on a number of websites. Email blasts are being replaced by videos that link to landing pages or information forms.

Video has become much more affordable, accessible and pliable, and many new providers are entering the arena. It's a powerful branding and sales tool.

Nancy Drexler is the President of Acquired Marketing, a boutique marketing firm for businesses in the payments industry. To learn more about what Acquired Marketing can do for you, visit www.acquiredmarketing.com, call 917-743-5258 or email ndrexler@acquiredmarketing.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services