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Lead Story

This event is brought to you by: Insert your company name

News

Industry Update

Supreme Court upholds AmEx's merchant contract

Authentify xFA renders passwords obsolete

Mobile user desires universal, First Data finds

Check usage survey reveals key behavioral insight

Selling Prepaid

Prepaid in brief

Gift cards remain a strong product category

Gift card issuers face new accounting standards

Views

With prepaid debit gains, it's a mixed bag

Patti Murphy
ProScribes Inc.

Maintaining equilibrium in acquiring

Ken Musante
Eureka Payments LLC

Education

Street SmartsSM:
Smooth apperators

Dale S. Laszig
Castles Technology Co. Ltd.

How consumer demands and biller priorities align

Eric Leiserson
Fiserv

Making a Square peg fit a triangle mold

Steve Norell
US Merchant Services Inc.

POS attacks on the rise

Nicholas Cucci
Network Merchants Inc.

The mix moves the message

Nancy Drexler
Acquired Marketing

Company Profile

Plug n Pay Technologies Inc.

New Products

Docking station for secure checkout

PayDock
USA ePay

Online value-add for merchant portfolios

Real Local Pages ISO program
Real Local Pages

Inspiration

Checkup for the road ahead

Features

Merchant selling in the connected age

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

July 22, 2013  •  Issue 13:07:02

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Readers Speak

Selling merchants on mobile payments

I'm new to the industry and have found that some merchants I approach are eager to begin accepting mobile payments, but others don't appear to be interested at all. I see mobile as the wave of the future. I'd like to do a better job of convincing skeptical merchants of the advantages of mobile. What would you say are the main advantages to merchants in going mobile?

Rick Deeter Merchant Level Salesperson

Rick,

One factor merchants are likely to find compelling is that multiple studies indicate a mobile revolution is indeed occurring, and it's likely merchants who don't have the capacity to accept mobile payments will at some point fall behind those who do, and thus lose market share. And it is likely the small to midsize merchant sector is already lagging. For an informative analysis of this, see "Get ready for the mobile revolution" by Michael Gavin, The Green Sheet, May 13, 2013,issue 13:05:01.

Some advantages that might also pique merchants' immediate interest include:

Of course, you'll need to explain to merchants how they can enjoy these advantages, based on the unique benefits of the mobile products and support services you are able to offer. It's likely your ISO will be able to inform you of additional benefits, as well.

Also, a good resource for background information on this topic is "Mobile payments 2013" - Parts 1 and 2, also published by The Green Sheet on March 25 (issue 13:03:02) and April 18, 2013 (issue 13:04:01), respectively. And if you search for the phrase "mobile payments" using our website's Search function, a host of relevant articles will appear.

Best of luck in joining the mobile revolution.

Editor

In aid of AID

I am researching EMV and came across an article in The Green Sheet that mentioned the term debit AID. What is this and why should I care?

Tony Breedlow Bright City Merchant Services

For the introduction of the Europay/MasterCard/Visa standard in the United States, POS terminals must have a way to route each debit card transaction over two networks. So a debit application identifier (AID) is an application that resides on a chip inside a terminal that manages the routing choices. It's important to know about it because the two-network mandate is a complication imposed on the industry by the Durbin Amendment to the Dodd-Frank Act of 2010. So buyer beware when supporting legislators with little understanding of economics.

Editor

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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