Clear communication is essential to business success. For example, in the merchant prospecting world, managers must have a good grasp of what their merchant level salespeople (MLSs) are doing in the field. A breakdown in that communication could lead to a watering down, or outright confusion, in the messages ISOs wish to convey to merchants.
The common tools of communication today - phone, email, text message - are starting to seem increasingly inadequate given the new social media technologies now that take advantage of mobile, always-on technology. Following is one scenario that showcases how this technology might work.
This approach to selling may seem foreign to ISOs and MLSs who are comfortable with tried and true methods. Furthermore, freedom and privacy concerns have to be weighed, not only from the employee or contractor side, but also from the merchant perspective. However, it is clear that the scenario described has advantages over traditional communication methods, as it increases efficiency and productivity - goals of every sales organization.
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