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Table of Contents

Lead Story

This event is brought to you by: Insert your company name

News

Industry Update

Supreme Court upholds AmEx's merchant contract

Authentify xFA renders passwords obsolete

Mobile user desires universal, First Data finds

Check usage survey reveals key behavioral insight

Selling Prepaid

Prepaid in brief

Gift cards remain a strong product category

Gift card issuers face new accounting standards

Views

With prepaid debit gains, it's a mixed bag

Patti Murphy
ProScribes Inc.

Maintaining equilibrium in acquiring

Ken Musante
Eureka Payments LLC

Education

Street SmartsSM:
Smooth apperators

Dale S. Laszig
Castles Technology Co. Ltd.

How consumer demands and biller priorities align

Eric Leiserson
Fiserv

Making a Square peg fit a triangle mold

Steve Norell
US Merchant Services Inc.

POS attacks on the rise

Nicholas Cucci
Network Merchants Inc.

The mix moves the message

Nancy Drexler
Acquired Marketing

Company Profile

Plug n Pay Technologies Inc.

New Products

Docking station for secure checkout

PayDock
USA ePay

Online value-add for merchant portfolios

Real Local Pages ISO program
Real Local Pages

Inspiration

Checkup for the road ahead

Features

Merchant selling in the connected age

Departments

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

July 22, 2013  •  Issue 13:07:02

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New Products

Online value-add for merchant portfolios

Product: Real Local Pages ISO program

Established in 2005 as an online business directory, Real Local Pages reported it has since become a global enterprise with over 25 million business listings reaching more than 10 million consumers annually in about a half dozen nations.

The online program delivers one-click access to relevant, local information on three Yellow Pages websites designed to help consumers connect with and purchase from local merchants.

What makes the service unique is that its suite of value-added, online marketing and promotional services was specifically designed to cater to small businesses, Real Local Pages noted.

As part of that strategy, the company introduced an ISO program intended to reach a broader spectrum of merchant businesses, while enabling ISOs to generate new revenue by bundling it with their existing merchant service packages.

"The suite includes localized online advertising on reallocalpages.com, superpages.com and yp.com; mini website development with search engine optimization (SEO); search engine submissions (SES) to Google, Yahoo and Bing; social media profile development on Facebook and YouTube with monthly updates; and a merchant dashboard for online marketing and promotional activity effectiveness tracking," the company stated.

According to Real Local Pages, the purpose behind the SEO and mini website presence is to establish online ranking for merchants within major search engines.

"We submit your website to all of the major search engines to increase your website ranking and customer traffic," the company said. "We link your video or commercial to YouTube and bring your business to life."

The company also provides content for its five-page, mini-websites. Included is information about the merchant's business, hours of operation, address, product and service descriptions, logo, graphics, and video, if applicable. The online dashboard offers complete details for tracking and monitoring customer traffic to merchant businesses.

Real Local Pages noted that the ISO program offers unique advantages: merchant pricing is suggested, but agents can set their own pricing; ISOs can earn a one-time upfront bonus in addition to monthly residual income from existing merchant portfolios for as long as merchants opt into the program; and the company extends a 30-day free trial period to any merchant who signs on to use the service.


Features of Real Local Pages include:


Real Local Pages
614-264-8284
www.reallocalpages.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services