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Table of Contents

Lead Story

Thriving in a disruptive market - ISO strategies


Industry Update

FTC reports on Durbin enforcement

VeriFone says micro-merchant acquiring unprofitable

New malware infects POS terminals

SmartMetric CEO may see confidential info


The Business of Wanting More:
A capitalist's guide to transformation

Five predictions for billing and payment in 2013

Research Rundown

Meet The Expert: Matthew Golis

Showrooming: A merchant's challenge

Selling Prepaid

Prepaid in brief

Gift card mall goes mobile

Gift cards remain prepaid powerhouse


Replacing rootstock: The payments agenda for 2013

Brandes Elitch
CrossCheck Inc.


Street SmartsSM:
Thwart SAD: Winterize your sales plan

Jeff Fortney
Clearent LLC

Take stock with a brand and marketing audit

Peggy Bekavac Olson
Strategic Marketing

Mitigating POS terminal fraud in India

Sunil Rongala
MRL Posnet Private Ltd.

Company Profile

eMerchantPay Corp.

Merchant Statement Analysis

New Products

A smart, customer-centric platform

Genius Customer Engagement Platform
Merchant Warehouse

Patented, online mobile fraud protection

SecureBuy 2.0
SignatureLink Inc.


Use your strengths to improve weak areas


Readers Speak

Resource Guide


A Bigger Thing

The Green Sheet Online Edition

January 14, 2013  •  Issue 13:01:01

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New Products

Patented, online mobile fraud protection

Product: SecureBuy 2.0

SignatureLink Inc. described its SecureBuy 2.0 as "the most significant technology breakthrough in payment fraud in 15 years." That's because the patented and patent-pending technologies behind the company's latest automated, risk-based fraud prevention application for mobile and e-commerce merchants reportedly addresses all forms of payment fraud without any human intervention necessary.

SecureBuy 2.0 was designed around the premise that it needed to produce a seamless payment experience for consumers, while at the same time create a fast lane for normal and low-risk transactions, and a risk-based authentication lane for elevated-risk transactions.

"Mobile and online merchants in recent years have become accustomed to spending 45 percent of their annual fraud prevention budgets on as many as eight applications and the other 55 percent on human capital in the form of fraud analysts," stated Greg Wooten, Chief Executive Officer at SignatureLink. "This approach has resulted in less than desirable results, with the cost of prevention amounting to more than the payment fraud itself.

"SecureBuy 2.0 removes the need for all of this infrastructure and [the] associated expenses. It automates the process end-to-end in real time to streamline the payment channel and provide merchants a higher level of protection than any available solution in the payments industry."

The company noted that the SecureBuy 2.0 end-to-end product suite not only offers world-class fraud screening, but also features a legally binding virtual signature pad that captures and securely stores online customer signatures, a forensic record of all merchant transactions, and a high-performance chargeback management system.

According to SignatureLink, SecureBuy's all-in-one e-commerce fraud solution creates indisputable proof of purchase on all transactions, which effectively reduces purchase disputes. The company estimated that online and mobile merchants using the SecureBuy 2.0 suite will reduce chargebacks by 93 percent and provide a 55 percent reduction in transaction credits. "Visa and MasterCard have been advocating risk-based authentication for years, and this landmark technology is finally available," Wooten noted. Because SecureBuy 2.0 functions as a hybrid application, it bridges the gap between current issuing bank authentication technology and Visa Inc.'s new Consumer Authentication Service. Certification applications for SecureBuy 2.0 have been submitted to Visa Inc., MasterCard Worldwide, American Express Co. and Diners Club International.

SignatureLink reportedly offers an acquirer program for boarding SecureBuy 2.0 merchants that costs less than most conventional fraud screening programs available, which can run anywhere from 1 to 4 percent of a merchant's gross sales annually.

Features of SecureBuy 2.0 include:

SignatureLink Inc.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | USAePay | Board Studios