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The Green SheetGreen Sheet

The Green Sheet Online Edition

January 23, 2012 • Issue 12:01:02

New Products

Next-gen reader expands mobile

Product: ROAMpay G3X Swipe
Company: ROAM Data Inc.

When ROAM Data Inc. earned the 2010 Technology Innovation Award given by the Electronic Transactions Association, clearly the mobile application designer and manufacturer was on the right track. With the launch of its third-generation ROAMpay G3X Swipe, the company has raised the technology bar another notch. ROAM's most ambitious effort to date, G3X supports more than 100 mobile phone, tablet device and personal computer models.

"We are committed to providing our partners with industry leading mobile commerce solutions, said Will Graylin, founder and Chief Executive Officer of ROAM Data. "The new G3X is the latest product in our pipeline of products to come, which includes NFC and EMV readers for 2012, and a suite of mobile commerce solutions from mobile checkout, to mobile offers to mobile wallet."

According to the company's website the ROAMpay G3X Swipe is lightweight, compact and is compatible "with iPhone, select Android and BlackBerry devices ... fits right in your pocket and plugs into your mobile device's 3.5mm headphone jack. A simple swipe of the customer's credit card and the transaction is completed. The ROAMpay Swipe also utilizes end-to-end encryption so your customer's sensitive information is never exposed."

ROAM's mobile commerce platform-as-a-service reportedly extends both physical POS and e-commerce solutions to the mobile environment through a combination of software, hardware and services. Core offerings include payment applications, peripherals, end-to-end data security, a payment gateway, development tools, and boarding and support services - all designed to assist ISO partners with fulfillment of mobile commerce initiatives.

"We are technology geeks that really know about mobile and payments and how that intersection can deliver new value to merchants and consumers," Graylin said. "Our goal is to build the most advanced, cost effective, and secure solutions for our customers to win market share today and stay ahead tomorrow."

In 2011, ROAM shipped approximately 450,000 secure mobile readers worldwide. With the G3X release, ROAM anticipates a lower total-cost-of-ownership for merchants. The company stated its "increased device compatibility means more sign-ups with the same marketing spend, lower customer service cost and lower reader cost based on ROAM's high production volume."

The G3X can be custom-branded to operate with existing applications or white-labeled as a turnkey solution for partners seeking to enter markets more quickly. ROAM does not sell directly to merchants, choosing instead to work in tandem with compatible merchant accounts set up through its merchant service providers partnership program.

ROAM Data Inc.
www.roamdata.com end of article

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