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Table of Contents

Lead Story

ISOs no longer need bank sponsorship in Europe: Are you ready to go?

Caroline Hometh
RocketPay LLC

News

Industry Update

Fitzsimmons leaves First Data for Cynergy Data

FBI warns banks of new cyber threat

InspirePay's new way to pay

Fiserv sues FIS over alleged patent infringement

Trade Association News

Features

An interview with Kevin Smith

Ken Musante
Eureka Payments LLC

The business of being social

Research Rundown

Meet The Expert: Alan Kleinman

Selling Prepaid

Prepaid in brief

Gift cards reinvigorate ATM channel

The slam dunk of stadium cards

David Parker
Polymath Consulting

Views

Prepaid opportunities ahead

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Hard lessons and easy pickings

Bill Pirtle
C3ET Credit Card Consortia for Education & Training Inc.

You're never too small for an HR department

Alan Kleinman
Meritus Payment Solutions

Durbin - the aftermath

Adam Moss and Jeffrey Shavitz
Charge Card Systems Inc.

Skimming through the holiday season

Nicholas Cucci
Network Merchants Inc.

Riding the POS life-cycle wave

Dale S. Laszig
Castles Technology Co. Ltd.

Company Profile

Alpha Card Services Inc.

New Products

Next-gen reader expands mobile

ROAMpay G3X Swipe
ROAM Data Inc.

An open SDK for mobile payments

Pay Anywhere SDK
North American Bancard

Inspiration

Belief makes dollars and sense

Departments

10 Years ago in
The Green Sheet

Forum

Resource Guide

Datebook

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The Green Sheet Online Edition

January 23, 2012  •  Issue 12:01:02

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Book Review
The business of being social

Heads up, ISOs and merchant level salespeople (MLSs), it will no longer suffice to just employ social media in your business, you must turn your enterprise into a social business from the inside out, and this will require a cultural shift, one that transforms the way your business is structured and how colleagues and partners interact with one another, as well as with customers and prospects - so says Michael Brito, author of Smart Business, Social Business: A Playbook for Social Media in Your Organization.

In his role as a Vice President at consulting firm Edelman Digital, Brito provides strategic counsel, guidance and best practices to several global technology accounts. He has hands-on experience spearheading social media initiatives at a range of organizations and believes marketers need to spend more time listening to the social customer and that if "brands love their customers," their customers will "love them back and tell others about it."

Brito stated that the three tenets of a social business are that it be engaged, connected and adaptive, and these tenets can be used as pillars to prepare a business for engagement in what he defined as a "market in transition."

The book's 12 chapters cover the following:

Our society is increasingly influenced by social media, and the right kind of social engagement has been shown to foster customer loyalty. Given that merchant stickiness is prized in the payments business, becoming a truly social business could give ISOs a competitive edge.

Leaders wanting to take their companies, large or small, beyond making the most of LinkedIn or creating Facebook fan pages will find solid information on how to do so in this book.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services