GS Logo
The Green Sheet, Inc

Please Log in

A Thing
View Archives

View PDF of this issue

Care to Share?


Table of Contents

Lead Story

IRS says no merchant fees for 1099-K reporting: Who's listening?

News

Industry Update

PCI SSC seeks focus group topic

Visa outlines post-Durbin strategy

Is biggest Durbin impact loss of routing control?

FiServe CEO says Durbin good for tech spending

ACI thwarting S1-Fundtech merger

Trade Association News

Features

An interview with Kurt Strawhecker

Ken Musante
Eureka Payments LLC

Banks counseled to meet the underserved

Patti Murphy
ProScribes Inc.

Research Rundown

Mobile payments present new sales channel

Gene Distler
VeriFone Inc.

Antiquated thinking could doom mobile payments at the POS

Biff Matthews
CardWare International

The green advantage

Selling Prepaid

Prepaid in brief

Streit says Green Dot exempt from Durbin

Winning prepaid's PR battle with regulation

Views

Checks: Like the Energizer Bunny, they just keep going

Patti Murphy
ProScribes Inc.

Education

Street SmartsSM:
Why MLSs should attend tradeshows

Bill Pirtle
MPCT Publishing Co.

SAFE Data notification bill: Does it go far enough?

Nicholas Cucci
Network Merchants Inc.

Working your P-L-A-N

Dale S. Laszig
Castles Technology Co. Ltd.

Company Profile

Blueprint SMS

New Products

Cloud-based document printing hits college campuses

Heartland Campus Solutions WEPA program
Heartland Payment Systems Inc.

Stop identity theft and fraud in its tracks

IdentiFlo Management Platform
Electronic Verification Systems LLC

Inspiration

The art of venting

Miscellaneous

Can new regulatory burdens become a competitive advantage?

Departments

Forum

Resource Guide

Datebook

A Bigger Thing

The Green Sheet Online Edition

August 22, 2011  •  Issue 11:08:02

previous next

The green advantage

Words like "sustainability" and "eco-consciousness" are gaining acceptance in the business world. Today, many professionals refrain from printing out emails or throwing old paperwork into garbage cans. On the corporate level, recycling program s and green awareness campaigns are being implemented. But did you know this concern for the limits of our natural resources can be translated into successful marketing campaigns?

A company that institutes a green policy gains instant likeability, without having to promote itself as friendly and approachable. It can issue a press release heralding an internal recycling program or create a page on its website describing the steps the company has taken to green its business practices.

Having credibility is even better than having likeability; going green also serves that purpose. Many folks believe green businesses are forward thinking. By inference, such companies are where people want to work and where innovators and thought leaders gravitate to - the type of organizations other businesses want to be associated with.

Green enterprises gain other perceived attributes as well; they are often seen as sophisticated, culturally sensitive, technically and media savvy, globally focused, and socially conscious. Of course, beyond perception lies reality. Many financial advantages accrue from going green, from tax breaks to lower overhead costs. It also improves employee working conditions, which leads to healthier, more productive workers.

Economic studies have shown the bottom-line benefits to companies that employ green technologies and sell green products. For example, Wal-Mart Stores Inc. commissioned an environmental impact study in 2009 to determine the annual savings from a prepaid payroll card program to the company and the environment.

By not issuing paper checks to employees, the program saved 3,116 trees from being cut down, reduced the amount of paper Wal-Mart processed by 257,572 pounds and cut the company's gasoline usage by 277,523 gallons - facts that do not go unnoticed by consumers. So institute your own green policies and then tell the world about it. The result may be that ultimate win-win: saving the planet and growing your business at the same time.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | USAePay | Impact Paysystems | Electronic Merchant Systems | Board Studios