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Table of Contents

Lead Story

IRS says no merchant fees for 1099-K reporting: Who's listening?


Industry Update

PCI SSC seeks focus group topic

Visa outlines post-Durbin strategy

Is biggest Durbin impact loss of routing control?

FiServe CEO says Durbin good for tech spending

ACI thwarting S1-Fundtech merger

Trade Association News


An interview with Kurt Strawhecker

Ken Musante
Eureka Payments LLC

Banks counseled to meet the underserved

Patti Murphy
ProScribes Inc.

Research Rundown

Mobile payments present new sales channel

Gene Distler
VeriFone Inc.

Antiquated thinking could doom mobile payments at the POS

Biff Matthews
CardWare International

The green advantage

Selling Prepaid

Prepaid in brief

Streit says Green Dot exempt from Durbin

Winning prepaid's PR battle with regulation


Checks: Like the Energizer Bunny, they just keep going

Patti Murphy
ProScribes Inc.


Street SmartsSM:
Why MLSs should attend tradeshows

Bill Pirtle
MPCT Publishing Co.

SAFE Data notification bill: Does it go far enough?

Nicholas Cucci
Network Merchants Inc.

Working your P-L-A-N

Dale S. Laszig
Castles Technology Co. Ltd.

Company Profile

Blueprint SMS

New Products

Cloud-based document printing hits college campuses

Heartland Campus Solutions WEPA program
Heartland Payment Systems Inc.

Stop identity theft and fraud in its tracks

IdentiFlo Management Platform
Electronic Verification Systems LLC


The art of venting


Can new regulatory burdens become a competitive advantage?



Resource Guide


A Bigger Thing

The Green Sheet Online Edition

August 22, 2011  •  Issue 11:08:02

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New Products

Stop identity theft and fraud in its tracks

Product: IdentiFlo Management Platform

The Federal Trade Commission estimates as many as 9 million Americans have their identities stolen each year. As interest in online commerce continues to soar, so do the potential risks for exposure to identity theft and payment fraud.

Electronic Verification Systems LLC has assisted businesses globally with fraud prevention, identity theft protection, government regulation compliance, and audit and control requirements since 1999.

EVS believes that its recently released IdentiFlo Management Platform provides its clients access to all the tools necessary to manage identity verification and authentication in-house.

The company's bundled services provide web-based coverage to businesses engaged in payment processing, mobile payments, high-value retail, health care, banking, insurance, education, vehicle and equipment rental, and other card-not-present transaction environments.

According to Eric Knapp, Vice President of Client Services for EVS, the IdentiFlo platform provides everything in a single, front-end user interface. "You get the verification and authentication, you can view historical transactions and you have an audit trail - everything from one platform."

The platform grants users full administrative control of user account setup and access levels and the ability to view login and activity times. It also allows them to determine account options for setting password policies and Internet Protocol (IP) address restrictions.

Businesses can monitor transactions of internal salespeople, the companies they service and end customers as well. The platform comes replete with robust security tools, product control, reporting functions and an internal support ticket system, EVS pointed out.

The platform offers extensive reporting capabilities. "You could have reports that show all the transactions by month, by day," Knapp said. "You can submit different transaction IDs and pull the reports in different time frames.

"We have a ticketing system, so you can submit help tickets. If you're having issues, you can reveal all the tickets. "We have announcements, so as an administrator on the account, you can create announcements for all of your users to see."

Fast and secure

According to EVS, because the IdentiFlo platform controls all functions in a single interface, it streamlines administrative time. "You can run transactions - synched in real-time to our data resources - collect information, return to the merchant, and it takes less than two seconds to complete the trip," Knapp said.

Through the platform, all client-supplied data is submitted to multiple global data sources. The response data is then returned to the EVS platform to be aggregated and distributed to the client in a customizable Extensible Markup Language format, all in about the time it takes to blink.

EVS stated no personal private data is ever stored or shared. Only specified customer data is accessed, and the systems and data centers used are regularly audited. "We restrict access by IP address, so it would have to come from an approved IP address," he said. "When we set up a new client on the platform, they give us their IP address and we approve that IP address.

"It would all be tracked back to authentication. From that computer you can add users' IP addresses. Then add to that 128-bit encryption; everything is SSL."

Knapp said EVS offers ISOs a buy-rate program, which can be white-labeled. "All of our pricing is per transaction," he said. EVS also provides live phone support, deployment and integration services, and product use and red flag plan consultation.

Electronic Verification Systems LLC

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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