At the 2001 Electronic Transaction Association's Annual Meeting & Expo, VeriFone Inc. created a booth presentation based on the movie Pleasantville. The booth environment was transformed into VeriTown, complete with a newspaper, The VeriTown News. The "talk of the town" was the Omni 3600 e-payment terminal.
Jim Marchese of IRN Payment Systems said its advertisement on The Green Sheet website was "clearly helping IRN's business grow." Of the 3,772 hits on IRN's own website in one month, 60 percent were due to click-throughs from the button on www.greensheet.com, Marchese said.
According to the Federal Reserve, 18 billion checks were written annually in the United States for goods and services at the POS, and 74 percent of all noncash transactions were made by check. Check writing was expected to increase by 2 to 3 percent in the next few years.
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