The Green Sheet Online Edition
April 11, 2011 • Issue 11:04:01
A CRM solution for MLSs
Today's merchant level salespeople (MLSs) face a difficult challenge: how to manage all facets of their businesses cohesively. Powerhouse Payments LLC has devised a remedy: Powerhouse Sales Agent CRM, a web-based customer relationship management portal designed to increase office efficiency by tracking agent, customer and prospect activities all in one location.
"What we wanted was something that our agents could use, not only with Powerhouse but with everyone that they're doing business with," said Allan Lacoste, Chief Executive Officer at Powerhouse.
"Something we've noticed is that agents will typically tip their deals to various ISOs, so they don't have one centralized software program that will allow them to manage all of those relationships.
"With ours, like the residual reporting feature, for example, they can upload their residual reports from multiple ISOs into our software, merge them all into one and pay out all of their subagents from one general report versus trying to break down a Global [Payments] platform or First Data," Lacoste said.
Finely tuned tracking
Powerhouse CRM can be set up to pay residuals up to eight levels deep. "For example, if I'm an agent and I go out and recruit you, and then you go out and recruit someone else, we can set it up so that you get an override and that your recruit gets an override," Lacoste said.
"Your recruit would also have the ability to log into the CRM and see only their business. Every time your recruit logs in, you will get a report that says, 'Your subagent logged in, and here's what they did today.'"
According to Powerhouse, all essential sales office functions can be tracked, including merchant boarding, equipment inventory, staff recruitment, merchant promotions and sales activities. Detailed reporting provides statistical information on residuals, leases, buybacks, and profit and cost analysis of merchant statements as well as projected residual income.
Power in your hands
With Powerhouse, recruitment searches can be conducted directly through the CRM software, the company reported. "If you wanted to recruit agents out of Rohnert Park, [Calif.,] and you wanted to advertise on craigslist, from the CRM you can build a campaign and push out that campaign directly to craigslist right from your CRM," Lacoste said. Recruiting leads and resumes are automatically uploaded to the portal for staff review.
Lacoste recommends the Action Pages for targeting local merchants. "On the fly, you can build a full-blown campaign that's linked to a domain name that you choose," he said. "Two minutes from now you can have that website up with a streaming video, all the information about you and your company that you represent, along with an online application where they can either apply or set an appointment."
Powerhouse indicated it provides free sales leads that contain detailed data on targeted merchants. "We've created a system that allows us to pull DBAs in real time," Lacoste said. "If someone were to go down to the county clerk in San Diego today and register for a business license, 48 hours from now I know about it, and it's available on our system."
Lacoste pointed out that to become registered CRM users, MLSs simply need to call and register as Powerhouse agents. "They don't have to be exclusive," he said. "They just have to pass a background check, and within minutes of getting their agent ID, they'll receive a welcome email with a user name and password to get into the CRM."
Powerhouse Payments LLC
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