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Table of Contents

Lead Story

Uncle Sam's finger in the payment pie: A legislative update

Patti Murphy
The Takoma Group


Industry Update

Interchange mandates might help, but not everyone

Holidays a boon for data thieves, too

ETAU now in session

An AmEx Revolution


GS Advisory Board:
The best moves of 2009 - Part I

Research Rundown

Selling Prepaid

Prepaid in brief

Origins of the gift card mall

Walter Paulsen
Payments Industry Consultant


Principles for success in 2010

Biff Matthews
CardWare International

Automate or flounder

Scott Henry


Street SmartsSM:
To train or not to train

Jon Perry and Vanessa Lang

Digging into PCI - Parts 5 and 6:
Maintain a vulnerability management program

Tim Cranny
Panoptic Security Inc.

The annual marketing and communications plan

Peggy Bekavac Olson
Strategic Marketing

PIN entry devices: Plan now for July 2010

Joan Herbig

Creating positive consequences:
Three tips

Jeff Fortney
Clearent LLC

Company Profile

Performance Training Systems Bankcard Boot Camp

New Products

Digitizing Cash


Name recognition for ISOs

CarpéCharge terminal branding


Work that family mojo


10 Years ago in
The Green Sheet


Resource Guide


A Bigger Thing

The Green Sheet Online Edition

December 14, 2009  •  Issue 09:12:01

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ETAU now in session

The Electronic Transactions Association's ETA University (ETAU) launched four new online courses that, together, comprise the ETAU Online Payment Essentials. Course content was based on the courses taught at the ETA's Annual Meeting & Expo, as well as feedback from payment professionals who requested curriculum on the key facets of the payments industry, ETA Director of Education and Professional Development Rori Forensic said the ETA's Learning Management System technology enables participants to start and stop courses as needed; it also tracks their progress, delivers tests and issues certificates to those who successfully complete courses. The courses include Sales Channel Development, Introduction to Electronic Processing, Introduction to Sales and Marketing, and Introduction to Operations. These are designed especially for merchant level salespeople (MLSs) and mid-level management. Each course can be completed in approximately 2.5 hours.

"The key to this is the ETA's ability to engage a broad cross section of industry experts in creation of the content," Forensic said. "The collective knowledge, years of experience and world view that are manifest in these courses provide a well-rounded learning experience that cannot be found elsewhere."

Augmenting other offerings

Forensic said these courses are not part of the ETA's efforts to promote an industrywide certification exam for MLSs. "Our members understand that to remain competitive and grow, it is critical to provide opportunities for skills enhancement," Forensic said. "However, in today's environment it is also important that training is delivered in an affordable and convenient way that helps to stretch an organization's professional-development dollars." Forensic believes these courses can benefit all payment professionals. "There are always knowledge gaps that the ETA's Payments Essentials programs could fill," she said.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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