The Electronic Transactions Association's ETA University (ETAU) launched four new online courses that, together, comprise the ETAU Online Payment Essentials. Course content was based on the courses taught at the ETA's Annual Meeting & Expo, as well as feedback from payment professionals who requested curriculum on the key facets of the payments industry, ETA Director of Education and Professional Development Rori Forensic said the ETA's Learning Management System technology enables participants to start and stop courses as needed; it also tracks their progress, delivers tests and issues certificates to those who successfully complete courses. The courses include Sales Channel Development, Introduction to Electronic Processing, Introduction to Sales and Marketing, and Introduction to Operations. These are designed especially for merchant level salespeople (MLSs) and mid-level management. Each course can be completed in approximately 2.5 hours.
"The key to this is the ETA's ability to engage a broad cross section of industry experts in creation of the content," Forensic said. "The collective knowledge, years of experience and world view that are manifest in these courses provide a well-rounded learning experience that cannot be found elsewhere."
Forensic said these courses are not part of the ETA's efforts to promote an industrywide certification exam for MLSs. "Our members understand that to remain competitive and grow, it is critical to provide opportunities for skills enhancement," Forensic said. "However, in today's environment it is also important that training is delivered in an affordable and convenient way that helps to stretch an organization's professional-development dollars." Forensic believes these courses can benefit all payment professionals. "There are always knowledge gaps that the ETA's Payments Essentials programs could fill," she said.
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