The Green Sheet Online Edition
April 13, 2026 • 26:04:01
Streamline agency payments with embedded plugin
Coastal Pay has introduced a new plugin for the Go High Level platform, aiming to simplify how agencies onboard clients and manage payments while reducing costs and operational friction. The integration is designed for digital marketing agencies and service providers that rely on Go High Level's all-in-one CRM and automation tools to manage campaigns, leads and customer relationships.
By embedding payment capabilities directly into that environment, Coastal Pay is positioning its plugin as a way to unify client onboarding, billing and revenue collection within a single workflow.
Instant boarding
A central feature of the offering is instant boarding for retail and ecommerce accounts, allowing merchants to begin accepting payments within minutes.
Coastal Pay said the plugin eliminates traditional onboarding delays that can slow agency growth and client activation.
The solution supports both credit card and ACH payments and includes split-funding functionality, enabling agencies to divide transactions across multiple parties or accounts. That capability is particularly relevant for agencies that bundle services or manage payments on behalf of clients, the company stated.
Lower cost
Coastal Pay also emphasized cost reduction as a key differentiator, stating that the plugin carries no monthly or transaction fees for clients and incorporates interchange optimization designed to lower processing costs on card transactions. Compliant surcharging tools are included as well, allowing merchants to offset fees in a transparent and regulated manner.
The plugin reflects a broader trend toward embedded payments, where software platforms integrate payment functionality directly into their ecosystems. For agencies, this approach can create new revenue opportunities while simplifying operations and improving client experience.
"Our goal is to remove friction from onboarding and give agencies more control over how payments are managed," said Coastal Pay President Travis Chrisman. "By combining instant setup with cost efficiency, we're helping agencies scale more effectively."
The plugin is available through the Go High Level marketplace and can be activated directly within the platform. Coastal Pay said the integration helps to deliver a more seamless experience to their clients as embedded finance continues to reshape digital commerce. For more information, please visit www.coastalpay.com. 
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