The Green Sheet Online Edition
October 27, 2025 • 25:10:02
Meaningful ways to appreciate merchants and partners this season
In payments, where technology moves fast and competition is fierce, relationships remain the heart of success. As Thanksgiving approaches, it’s the perfect time for ISOs, merchant level salespeople and other payments professionals to pause, reflect and show genuine appreciation to the merchants, partners and colleagues who keep the ecosystem thriving.
Start with personal gratitude
A heartfelt message still goes further than any automated email. Handwritten notes, short voice memos or personalized videos can remind merchants and partners that they’re more than accounts in a CRM; they’re valued members of your business family.
Mention something specific: a challenge they overcame, a milestone achieved or how their feedback helped you improve a product or process. Authenticity builds loyalty.
Give merchants the gift of insight
Data is one of the most powerful ways to express care. Instead of sending a typical holiday promotion, share a mini “year in review” showing how their transaction volume, customer trends or chargeback rates evolved over time. Include one actionable idea for the year ahead. This transforms gratitude into empowerment.
Celebrate your partners and team
Take time to thank your processor, gateway provider or tech team for their behind-the-scenes work that keeps merchants running smoothly. Internally, highlight unsung heroes such as support staff, risk analysts and developers who often go unnoticed. A team lunch, a simple public shoutout, or even a small token of appreciation can strengthen camaraderie and morale.
Pay it forward
Consider inviting your merchants to join you in giving back, perhaps through a local food drive or matching donations to a community charity. Shared generosity deepens relationships and reflects the values of an industry built on service and connection.
In the end, gratitude isn’t a seasonal gesture; it’s a business philosophy. When appreciation becomes part of your year-round rhythm, merchants feel it, partners trust it and colleagues are inspired by it. This Thanksgiving, take a moment not just to count your blessings, but to share them. Because in payments, as in life, thankfulness is the foundation of lasting success. 
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