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go, he stated, adding that these interactions with real users payment hardware: Manufacturers can talk to cloud-based
in the wild help Ingenico maintain its edge and sense of and browser-based solutions, and this opens the ability to
timing. A market that's not immediately receptive to new connect any type of even external hardware, like Apple-
technology may embrace the same solution four years lat- based hardware talking and integrating to an Android
er, he noted. device. That's a real game changer, he added.

"The challenging part for us is to find where to slide these Having easy access to information can help small and
products into the market at the right time, so that the midsize businesses manage their portfolios. For integrators,
market is ready to embrace them," Giles said. "Biometrics having a single-access view of their enterprise, including
is a great example of that. We've had it for quite some time what applications are running, where inventory is located
and the market is just now starting to adopt it." and various other services that tie into the ecosystem is
essential. Today's estate management includes inventory
Estate management management, transaction tracking and access to all of this

Robert Downton, vice president sales, North America, at critical information, Downton stated.
Advanced Mobile Payment Inc. has also seen dramatic
changes in the hardware industry. In an August 2020 panel "There are so many different solutions out there and we
discussion at the Mobile Payments Conference, Downton want to work with everybody," Downton said. "We provide
said hardware and payments are evolving into what he everything from integration of third-party applications,
described as Payments-as-a-Service. business solutions, training, documentation and support.
That's clearly our focus at AMP, being nimble in getting
"It's no longer about being able to deliver payments; innovations to market as technology keeps changing."
payments are expected," Downton said. "Service providers
need to be able to provide integration and it needs to be Dale S. Laszig, senior staff writer at The Green Sheet and managing
easy. With today's smarter platforms, you can integrate to director at DSL Direct LLC, is a payments industry journalist and content
just about anything." development specialist. She can be reached at dale@dsldirectllc.com
Downton went on to say that the digital world makes and on Twitter at @DSLdirect.
it possible to do much more than direct integrations on

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