As you may know, many businesses who traditionally sold their products and services in person or by phone, are beginning to experience significant results from their web sites and Internet based marketing solutions.
As an evolution, soon consumers will be able to call the shots when purchasing airline tickets, cars, or even homes. Priceline.com develops proprietary electronic relationships with companies and allows buyers to name the price they're ready to pay and sellers the price they will accept.
Priceline.com is a Web site offering buyer-driven commerce, allowing buyers to name their price, sellers to decide if they will agree to that price. This year, priceline.com will introduce three "name-your-own-price" applications. The first will debut this month when priceline will enable travelers to name their own price for airline tickets. This summer, priceline.com will expand to include new car sales, and in late-fall, they will roll out their third application, home mortgages.
To name their own price, consumers will go to http://www.priceline.com, fill out a price request and will be notified electronically whether or not any eligible sellers agreed to their price. Those without Internet access can have someone else make the initial request and then check on the status via a toll-free number.
Priceline.com was founded in March 1996 and has 60 employees. For more information call (212) 807-7500.
