The Check Industry Is Eating CrossCheck's Dust
CrossCheck, Inc., one of the nation's leading Check Guarantee companies continues to lead the industry in product innovation, while the rest of the check companies seem content to simply follow.
CrossCheck(r) has made a series of announcements in recent weeks that make it clear they are a long way from running out of new service enhancement ideas.
"We simply believe that more declines are not a good thing for retailers."
"Launching the new CrossCheck 950 service just in time for Christmas is a stroke of genius," says CrossCheck's Information Systems Vice President, Ken Royce. "Everyone knows that retail merchants loath the poor authorization response times they receive during the holiday season, so why not offer them the opportunity to improve the response time by two seconds or more."
"Our major competitors continue to talk about the size of their negative data files, and continue to decline approvals for any consumer who is in those files."
In addition, Royce points out, "CrossCheck(r) is launching its new Integrated Systems Digital Network (ISDN) authorization capabilities January 1, 1997, making it the first in the industry to provide such a service."
Ray Cook, CrossCheck's Executive Vice President of Sales and Marketing notes, "Beginning first with our new 950 service, and continuing with ISDN service in 1997, CrossCheck(r) merchants who utilize either of our faster authorization technologies will earn free air miles through American Airlines on each check guarantee transaction. This 'Travel Awards Program' is another CrossCheck first."
CrossCheck(r) also announced that it is enhancing the "Premium Approval" feature announced early in 1996, through what they call a "Bounce-Back" consumer program.
Cook, describing the Bounce Back enhancement said, "Our major competitors continue to talk about the size of their negative data files, and continue to decline approvals for any consumer who is in those files. We simply believe that more declines are not a good thing for retailers. We believe that consumers who write bad checks and make them good in a reasonable period of time should be approved, even when they currently owe CrossCheck(r) money."
CrossCheck's "Bounce-Back" enhancement will send letters to consumers when they make prompt payments, directing them to the location of other CrossCheck(r) merchants where they can shop, even when they may still owe on another check.
"No check guarantee company in the industry has previously had any POSITIVE contact with a consumer before this program designed by Cross-Check(r), and no other check guarantee company will actually create business for its retail customers," said Cook.
Finally, CrossCheck(r) has announced both a new "Accounts Receivable" guarantee program, as well as a new "Mail Order" guarantee program for 1997.
CrossCheck(r) continues to launch new program after new program, not only leading the way with such innovations as Interest Payments, Bank Fee Reimbursement, and No Fault "Error" Protection, but being entirely alone in the marketplace on such offerings.
For more information on CrossCheck's features call 1-800-654-2365.
