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A Thing

Card brands plead no contact

Product: ViVOpay 4000 contactless reader
Company: ViVOtech Inc.

Being early to market can usually give you a boost. ViVOtech Inc. got that boost when Discover Financial Services LLC announced in August that several of ViVOtech's readers were the first certified to accept Discover Network's contactless payments.

That makes the company the premier provider of contactless devices certified by the four major card brands: Discover, Visa U.S.A., MasterCard Worldwide and American Express Co. One of those reader models is the ViVOpay 4000.

The device adapts easily to a variety of existing POS terminals and electronic cash register (ECR) systems. Its flexibility extends to mounting options: either on a stand or integrated into a window mount. The reader is equipped with LEDs and sound to provide visual and audible cues to transaction status.

The model was designed to fit any merchant requirement, according to Marcelo Lima, ViVOtech's Director of Marketing. It requires very little counter space, or it can be mounted to a drive-up window.

The unit may be sold as a means for merchants to cut check-out time during peak hours. ISOs, processors, retailers and banks can co-brand the device with their own logo.

By certifying the readers, Discover Network has ensured they are interoperable with the network's proprietary contactless payment application.

The certification also shows that momentum toward contactless payments is building quickly, said ViVOtech's Chief Executive Officer Michael Mullagh.

Direct serial connections, Dynamic Strip and ViVOsmartcable technologies can provide flexibility when integrating with ECR and POS systems.

The unit interfaces with equipment from VeriFone, Ingenico, Hypercom, Lipman, NCR, Radiant, IBM, Sharp, Micros, Partech, @POS, xpient, Compris and Aloha.

The 4000 accepts transactions from customers using ISO/IEC 14443 Type A/B, near field communication and Mifare cards and key fobs. It operates in the 13.56 megahertz range. It measures 5 inches by 4.2 inches by 0.7 inch.

ViVOtech Inc.

Article published in issue number 060902

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