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Cellular Specials

Product: Mx-Coupon Program
Companies: MyThum Interactive Inc. and Givex Corp.

Are you one of those people who still thinks that cell phones are only used for talking? Remember sitting around the kitchen table on Sunday afternoons clipping coupons out of the newspaper, looking for the week's best deals?

Welcome to the digital age: Couponing is still alive and well, minus the scissors and bits of paper stuffed into wallets, and cell phones are playing a part in it.

MyThum Interactive Inc., a provider of text messaging solutions, and Givex Corp., a processor of stored value and loyalty cards, have partnered to create a method that "texts" redeemable merchant coupons directly into cell phones.

The Mx-Coupon program sends text messages to phones included in permission-based marketing and loyalty programs in the United States and Canada. MyThum sends the messages with a coupon number from Givex, which are shown at the POS; merchants redeem the coupons using the Givex gift card processing platform.

The Mx-Coupon program eliminates expensive printing and distribution costs normally associated with direct mail marketing. It is an added benefit for merchants already using the Givex platform and can serve as an up-selling point for sales agents.

Merchants easily track the number of coupons redeemed, relative to the number issued. Usage of the program is an important window for merchants to monitor consumer behavior and to target the proper audience in future marketing campaigns.

The pay-off could be significant: By some estimates more than 1 trillion peer-to-peer text messages will be sent in 2005.

Givex Corp., United States

MyThum Interactive Inc.
115 George Street
Toronto, Ontario, M5A 2N4

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