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VeriFone Hand-over Terminals Target Budget-conscious Merchants

Company: VeriFone, Inc.
Product: VeriFone Omni 3730 and 3730LE

VeriFone, Inc. recently introduced two new "hand-over" POS terminals to the North American marketplace intended for budget-conscious retailers looking for a simpler bankcard processing solution at their locations.

The names of the products are the VeriFone Omni 3730 and 3730LE, which VeriFone calls its "entry-level models" in the Verix-based Omni 3700 family. The terminals support fewer applications than the Omni 3740 and 3750 models, so they are ideal for merchants still using traditional dial-up communications.

Both products have a 32-bit processor and support debit and credit card transactions. The Omni 3730 will also support a value-added application such as gift card, loyalty, check conversion or pre-paid phone activation.

Because they are designed as "hand-over" devices, they can both be handed to customers for PIN entry.

The terminals come with an integrated PIN pad, a backlit display, easy-to-read menu prompts, an intuitive ATM-style interface and integrated thermal printer that enables drop-in paper loading.

"These latest terminals from VeriFone are tailor-made for Merchants' Choice Card Services," said Larry Jones, Vice President of Sales and Marketing for Merchants' Choice Card Services.

"VeriFone is providing us with a seamless solution to serve a broader market while saving on support and training costs. We can sell the new Omni 3730 models to value-conscious merchants while at the same time selling the higher-end Omni 3740 and Omni 3750 terminals, in the same VeriFone Verix-based product family, that provide other merchants with more value-added features, and IP or wireless communications."

Other features include:

  • Factory-installed memory configurations of 1.5, 3 and 4Mbytes,
  • Optional upgradeable security access modules (SAMs) that protect sensitive financial data and support multiple smart card schemes,
  • Communications modules such as 2400bps modem, 14.4 kbps modem, ISDN, or Ethernet offer easy access to any IP-based network.

VeriFone, Inc.
2455 Augustine Drive
Santa Clara, CA 95054

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