Product: DataSIGN

Company: First Data Corp.

First Data Corp. has released a product called DataSIGN, which helps protect businesses and consumers from fraudulent transactions and identity theft-the fastest growing crime in the United States.

Businesses can use the DataSIGN product to replace passwords (and other means for authenticating users) with digital signatures.

First Data defines a digital signature as an electronic code that can be attached to an electronic transaction. Digital signatures, like handwritten signatures, are used to verify the authenticity of a person. Businesses can use digital signatures to help verify that when a customer purchases something they have in fact made the purchase, so this can't be refuted later.

The DataSIGN products are based on First Data's Secure Signing Platform.

First Data Corp.

6200 South Quebec Street

Greenwood Village, CO 80111

800-735-3362

www.firstdatasecure.com