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An A-Team for ISOs

B y incorporating the payment processing industry's first two-color inkjet POS printer into their programs, an impressive list of resellers has joined TransAct Technologies' Ithaca Supplier "A-List Program."

The new A-List members, from the retail/specialty retail, food service, quick serve, fine dining and hospitality industries globally, join more than 20 other companies that are benefiting from the Ithaca POSjet printers as well as the sales, marketing and technical support of TransAct. Members include AmeriPOS Retail Technologies, POS Source, TMS Solutions, Oki Data Mexico, FABS Systems, POS Integrators, Specialized Business Solutions and ExecuTech Systems Inc.

What makes the Ithaca POSjet printer so attractive and why are so many companies climbing aboard its bandwagon? The answers lie in its technology, design and effectiveness.

Last year, TransAct Technologies introduced the first inkjet printer that enabled rich, clean, affordable and customizable multicolor POS printing. The Ithaca POSjet 1000 was enthusiastically received and installed in many of the leading national food-service accounts as well as specialty-retail operations.

This year, at the Retail Systems 2001 Expo, the next generation transaction printer was introduced by TransAct - the Ithaca POSjet 1500. Combining the business-building benefits of two-color, receipt and coupon printing with the convenience of easy-to-use validation and check-print functions, the Ithaca POSject 1500 was created for retailers looking for point-of-sale printers that also validate forms and print checks. It prints two-color, eye-grabbing graphics, logos, coupons and special offers, making it a cost- effective marketing and customer-retention tool.

The POSjet 1500 prints on forms that can be inserted in two different orientations - vertical and horizontal. Using standard or rotated print, the POSjet 1500 can validate variable-size one-ply forms such as gift certificates, checks, etc., or it can print the full front or back of a check.

This new printer offers the additional advantage of combining an auto cutter with a validation printer, enabling retailers to print duplicate receipt copies and to pre-print a logo or a header. LED displays indicate when to insert and remove forms.

A patent-pending automatic paper-loading system, InstaLoad, reduces the downtime involved with changing paper rolls. And, according to TransAct, at 12 lines per second, the POSjet 1500 is 144 percent faster than most of the industry's leading impact printers - yet it's 75 percent quieter.

Designed to keep pace with the functional demands of the POS market, the POSjet's HP inkjet cartridges simply snap in and out, without mess or downtime, and print an average of 7 million characters for high-volume, low- replacement usage. Cartridges are available in red, blue, green and black quick-drying ink, for custom color combinations on demand.

"Receipts are now noticed and used to generate repeat business and build customer retention," says Burt Shuldman, Chairman, President and CEO of TransAct Technologies. "The receipt printer has become a value-added business solution."

To qualify for the Ithaca Supplier A-List Program, resellers must have demonstrated the integration of the POSjet printers into their programs. "We created the A-List Program as a way to support our customers and help them capitalize on the high level of interest by end users in the POSjet," says Jim Stetson, Senior Vice President, Worldwide Sales for TransAct.

Agents looking to join this A-Team should visit www.transact-tech.com.