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VeriFone
To the Maxx The
TJX Companies, Inc., operator of T.J. Maxx and Marshalls off-price retail
chains, has installed VeriFone hardware and software technology for its new
end-to-end e-payment solution. The TJX
Companies installed VeriFone’s payment software with the Gift Card 2.0 payment
application, which enables TJX to offer the Gift Card program at over 500
Marshalls stores nationwide. The Gift Card application is a modular component of
VeriFone’s Integrated Payment Solution (IPS), which offers an end-to-end
spectrum of payment technologies. The Gift Card 2.0 integrates with retailers’
existing in-store, Internet and enterprise-wide systems. Unlike
outsourced applications, VeriFone’s Gift Card application decreases costs by
allowing retailers to maintain and track their card balances in-house.
Statistical and reporting capabilities track customer information and shopping
patterns, providing retailers with detailed records of every purchase, refund
and return. “VeriFone’s
Gift Card solution bridges the expanding world of retail because customers can
use it at the store countertop or in cyberspace, and the amount of information
that the Gift Card captures makes it an amazing resource for retailers,” said
Betty Kolanczyk, director of retail marketing at VeriFone. “Supported at the
POS by VeriFone’s EverestPlus payment terminal, this powerful end-to-end
solution gives retailers real freedom to design the kind of comprehensive
payment processing system they need.” Retailers
can customize their Gift Card application with flexible expirations and new
promotions. Cards are given value at the register, and a lost Gift Card can be
easily deactivated and replaced, either online or at any store register. The Gift
Card 2.0 can be used for refunds, exchanges and returns. Extra dollar value also
can be added, and gift certificates and refund balances are treated separately. TJX
Companies operates 662 T.J. Maxx, 536 Marshalls, 81 HomeGoods and 25 A.J. Wright
stores in the United States. In Canada, the company operates 117 Winners, and in
Europe, 74 T.K. For more information visit www.tjx.com. VeriFone,
a division of Hewlett-Packard Company, is a provider of secure
electronic-payment solutions for financial institutions, merchants and
consumers. The division has shipped more than nine million electronic payment
systems, which are used in more than 100 countries. For more information visit www.verifone.hp.com. |
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