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FDMX Goes Wireless 

F   i rst Data Merchant Services Corp., recently debuted their latest addition to their wireless terminal product line. It’s the hand held Cell Trek Explorer, produced by Lipman USA.

The terminal is enabled for use on the nationwide BellSouth Intelligent Wireless Network and is significant because it marks FDMS’ first large-scale effort to penetrate the expanding wireless payments market.

The product offering includes the Cell Trek Explorer, as well as the Nurit 2090 Wireless POS/EDC terminal. Both allow merchants to accept credit and debit cards virtually anywhere that BellSouth Wireless Data offers coverage—currently 93% of the U.S. urban business population. This means that credit and debit card acceptance can be offered in areas that were previously cash only or high-risk off-line processing, such as cabs, pizza delivery, home improvement, stadiums, trade show vendors, and parking facilities.

First Data will also be supporting MasterCard and Visa commercial cards, opening the wireless market to the business-to-business segment. When a commercial card is presented to a merchant, the terminal will prompt for the sales tax amount and a purchase order number. This data is passed back to the cardholder’s bank electronically, automating their accounts payable function.

BellSouth Corporation provides communications, cable and digital TV, and Internet and data services to nearly 36 million customers in 19 countries worldwide. For more information access First Data Corp., provides credit, debit, and stored-value card issuing and merchant transaction processing services to more than two million merchant locations. For more information, visit

Lipman USA manufactures POS terminals, ATMs, cash registers, printers, PIN pads, and smart card readers. For more information visit

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