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Table of Contents

Lead Story

Redemption in recession

News

Industry Update

Companion bill targets interchange fees

And in this corner: Discover

MasterCard IPO soaring

FTC disconnects alleged phone card scam

Prepaid Expo coming to Caesars

Features

AgenTalkSM:
Neal Tichelkamp

Select-A-Branch grows ATM network

Travis K. Kircher
ATMmarketplace.com

Industry Leader

Jim Baumgartner –
Born to do business

Views

Honoring early mavericks

Patti Murphy
The Takoma Group

Education

Street SmartsSM:
Add value to enhance your value

Jason Felts
Advanced Merchant Services

POS as a second language

Dale S. Laszig
DSL Direct LLC

Portfolio sold: How much goes to Uncle Sam?

Michael Laird
Certified Public Accountant

Marketing mishaps to avoid

Nancy Drexler
SignaPay Ltd.

Little to fear in buyer's market

Lane Gordon
MerchantPortfolios.com

Company Profile

PayProTec

New Products

FACTA the future

Safe2Change
ID Insight Inc.

Protect data with hidden shield

VeriShield Protect
VeriFone

Inspiration

Dump perfectionism, do reality check

Departments

Forum

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

June 23, 2008  •  Issue 08:06:02

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Forum

What's in a logo?

I wondered if one of you would know where I could turn to confirm Visa Inc. and MasterCard Worldwide rules and regulations pertaining to agents using their company logos on documents such as equipment fliers. I realize all payment processing documents must have verbiage similar to the following:

ABC Co. is an agent office of the XYZ Corp. a registered ISO/MSP for First Bank of Omaha, Omaha, Neb.

But in this example, would Visa and MasterCard require XYZ's logo to be on the documents as well? Thank you for any help you may provide.

Terrie Sullivan
GRI Financial Services

Terrie,

It is our opinion that you must do business under the name of the registered ISO your company represents and that all of your collateral material must be in the name of the registered entity - not in your business name alone or in both your business name and the registered ISO's name.

This issue was addressed by Jared Isaacman, Chief Executive Officer of United Bank Card Inc. in "Card Association compliance: A reality check," The Green Sheet, March 12, 2007, issue 07:03:01. We recommend reading the entire article, but the following excerpt from a segment addressing five common misconceptions pertaining to compliance with Visa and MasterCard rules is especially appropriate:

We hope this helps you in deciding what to include in your marketing materials. Please let us know if we can be of further help.

Editor

Call us, write us

Would you like us to cover a particular topic? Is there someone you consider an Industry Leader? Did you like or dislike a recent article in The Green Sheet?

What do you think of our latest GSQ? E-mail your comments and feedback to greensheet@greensheet.com or call us at 800-757-4441.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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