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Table of Contents

Lead Story

Fraud busting, electronic style


Industry Update

Prepaid players join for expansion

Revenues up in downturn

Cash advance leaders advance

What a time it was: ETA 2008

New interchange rates for MasterCard and Visa, effective April 2008


George Massey

Another 100 years of cash?

Mike Lee
ATM Industry Association

Breaches across America


Welcome to the wireless mainstream

Tim McWeeney
WAY Systems Inc.


Street SmartsSM:
ETA wants you, too

Jason Felts
Advanced Merchant Services

No foundation, no success

Jeff Fortney
Clearent LLC

Merchant security is your business

Adam Atlas
Attorney at Law

Employee retention begins day one

Curt Hensley
CSH Consulting

Preparation power

Daniel Wadleigh
Marketing Consultant

Company Profile

BCC Merchant Solutions

New Products

Optimize revenue, minimize fraud

Vindicia ChargeGuard
Vindicia Inc.

Security stamped on hardware, software

Apriva Certified Secure Program
Company: Apriva


Face off to boost sales





Resource Guide


A Bigger Thing

The Green Sheet Online Edition

May 12, 2008  •  Issue 08:05:01

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What a time it was: ETA 2008

The number of people who networked in planned and spontaneous meetings, visited the 183 exhibitor booths, and attended a range of educational and social events at The Electronic Transactions Association 2008 Annual Meeting & Expo is not yet tallied.

But, Thomas Goldsmith, the ETA's Director of Commu-nications and Public Relations, reported it looks like attendance at the premier industry event was up from a year ago. Held from April 14 to 18, 2008, at the Mandalay Bay Hotel and Casino in Las Vegas, the multifaceted expo was packed with announcements of interest industrywide; individual company product and program rollouts and demonstrations; and speeches, panels and informational sessions galore.

Of the issues explored, education and security seemed to have particular resonance.

Hear ye, hear ye

On Tues., April 15, the Payment Card Industry (PCI) Security Standards Council (SSC) released version 1.1 of the Payment Application (PA) Data Security Standard (DSS), which replaced Visa Inc.'s Payment Application Best Practices (PABP).

The PA DSS establishes criteria for secure applications in all payment card transactions and enables the council to manage a globally recognized list of validated payment applications. When implemented in a PCI DSS-compliant environment, PA DSS-validated applications minimize the potential for data security breaches.

On April 15, the ETA held its gala President's Dinner, a much-anticipated event at which ETA Star Awards winners were announced, as follows:

Also, in addition to offering traditional ETA University (ETAU) classes on a range of essential topics for payments professionals, the ETA introduced ETAU online.

The new program consists of interactive, Web-based certificate courses, which are accessible 24/7. The first to be offered is sales channel development. Coming soon are introductory courses on electronic processing, operations, sales and marketing, and technology.

A jumpin' hall

Many companies wait until the ETA's annual meeting to officially celebrate their latest developments and achievements. Just a few of the many highlights include:

The Green Sheet received press releases from numerous other exhibiting companies and posted the news on our home page ( under News From the Wire.

Shared wisdom

From the opening address by Brit Hume, Managing Editor of the Fox News Channel - he talked politics to a crowd that was warmed up by The Capitol Players, who poked fun at Hillary Clinton, Barak Obama and John McCain in equal measure - to the closing panel of pros who discussed the state of the payments industry - and every session in between, payments professionals generously shared their knowledge with one another.

Many presentations took place in rooms partitioned in the back of the exhibition hall, which made them highly convenient to attend, thereby increasing attendance. Here's a sampling of topics that whetted many an attendee's appetite:

And then, of course, there were the happy hours and parties, public and private. But you know what they say about Vegas.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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Spotlight Innovators:

North American Bancard | Simpay | USAePay | Impact Paysystems | Board Studios