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The Green Sheet Online Edition

November 22, 2021 • Issue 21:11:02

New Products

Sleek payments hardware for beauty, wellness sphere

Product: Boulevard Duo
Company: Boulevard

Boulevard, a business management platform for beauty and wellness industries, created Boulevard Duo, a POS card reader designed to improve the in-person salon and spa experience and alleviate back-end complexity of merchant processing.

Matt Danna, co-founder and CEO of Boulevard, noted that most payment hardware is built more for high-volume retail establishments than high-end salons and spas, and payments represent a pain point for nearly all beauty industry operators. "Boulevard Duo represents a significant milestone in our mission to modernize the personal care industry," he said, describing the solution as an important step toward post-pandemic productivity.

Danna pointed out that Boulevard Duo combines beautiful hardware with sophisticated software, both customized for beauty environments. The device's aesthetic design and advanced features such as discreet tipping and contactless payments, enable spas and salons to deliver an excellent customer experience from the initial booking to the final payment, he stated.

A thing of beauty

Danna recalled that designing, testing and launching Boulevard Duo involved numerous cross-functional meetings with POS experts and leading spa and salon owners. The finished product combines beauty, flexibility, payments and modern design with lightning-fast EMV processing, and multiple secure guest checkout options, he stated.

Duo's integration with Boulevard's platform facilitates appointment scheduling, inventory management, staff commissions, reporting, and more, Danna noted. In addition, the platform provides a single-access view across an enterprise where owners and operators can easily synchronize their bank deposit, appointment and sales history data, he added.

Following are additional features and benefits as described by the company:

  • Touchless commerce: Customers can check out with contactless payment cards and digital wallets like Apple Pay and Google Pay.
  • EMV certification: Customers can use contact and contactless chip cards at checkout, reducing chargebacks and protecting customer data.
  • Cost-effective terms:Participating merchants can pay low fees and avoid long-term contracts.
  • Instant setup: Salon and spa owners and operators will find the solution ready to use right out of the box, with no setup required.
  • Optional iPad integration: Operators and end-users will find multiple configuration options for using Boulevard Duo, including an iPad app for discreet tipping.
  • Excellent support: Distributors will receive best-in-class support available from Boulevard's partner support team.

Ready to use

Danna mentioned that Boulevard Duo is widely available and already in use at select spas and salons, including Hello Sugar, a 10-location skin care spa; Rudy's Barbershop, a 19-location barbershop; Heyday Skincare, a skincare startup with 10 locations, and more. 

Jeremy Shieh, owner of Refine Men's Salons, called Boulevard Duo an elegant solution that prompts clients through a smooth, seamless checkout flow. "Payments can sometimes be an uncomfortable interaction between customers and their stylists, but Boulevard makes it fast, easy, and painless — without the stylist having to ask how much the customer would like to tip," he said. "We love the features and functionality of Boulevard Duo, but more than anything, we love the overall design and how good it looks at our front desk."

Boulevard Duo, the newest addition to the Boulevard platform, is helping beauty industry owners and operators streamline operations, increase sales, and delight customers, Danna stated, adding that the company's all-in-one platform includes client self-scheduling, CRM, marketing, custom reporting, and integrated payment processing.

"Boulevard delivers an intuitive, modern SaaS solution to an industry traditionally underserved by technology, helping them unlock their full potential," Danna said. end of article

Website: www.joinblvd.com Contact: sales@joinblvd.com

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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