Product: PCI Pal Digital
Company: PCI Pal
PCI Pal, a secure payments provider, launched PCI Pal Digital, a solution designed to help merchants maintain the highest levels of security across all digital engagement channels, including webchat, social media, email and SMS. By facilitating a secure omnichannel payments environment for contact centers and businesses worldwide, PCI Pal Digital empowers organizations to provide a secure checkout experience, stated James Barham, CEO at PCI Pal.
"With the increase in high-profile data breaches over the last several years, such as Capital One and Equifax, security has become a huge concern for consumers," Barham stated. "At the same time, with new data privacy regulations such as Europe's GDPR and the California Consumer Privacy Act, companies stand to lose significant revenue if consumer information is compromised. Because of these developments, security and compliance are more important than ever."
Barham pointed out that PCI Pal Digital removes data from merchants' scope, enabling contact center channels and card-not-present merchants to meet new data privacy regulations and protect against security threats. PCI Pal channel partners are protected no matter how they choose to engage with their customers, he added.
PCI Pal Digital ensures payment information is secure by descoping all digital channels from the requirements of PCI DSS, Barham noted. When PCI Pal Digital receives an incoming payment request from a digital channel, it generates a secure URL to direct the customer to a secure checkout page. Call center agents can track transactions in real time without ever seeing sensitive customer data.
When combined with PCI Pal's call center solutions, such as Agent Assist and IVR solutions, PCI Pal Digital enables contact center representatives to process and track transactions without ever seeing sensitive consumer data, Barham he noted. PCI Pal's cloud-based suite of solutions protects all channels, from traditional telephony to newer digital channels, he added. Payment, telephony, desktop and digital providers can integrate these solutions using available APIs.
"Agent Assist uses dual tone multi frequency masking technology to ensure any sensitive information, such as payment details, is protected during a call," Barham said. "PCI Pal IVR allows an organization's customers to make secure payments 24/7 over the phone without speaking with a contact center agent. Together, these solutions ensure any payments made over the phone are kept secure and private, without any impact to the customer experience."
The increase in high-profile data breaches over the last several years makes security and compliance more important than ever, Barham stated. In addition, new data privacy regulations, such as Europe's GDPR and the California Consumer Privacy Act, increase risk of losing revenue if consumer information is compromised.
"In order to provide a positive customer experience, we have to meet customers where they are by allowing them to interact with an organization via their preferred communication channels," Barham said. "As younger generations enter the market, companies have to consider new ways to advance customer service efforts by adopting digital solutions that integrate with the communication channels these customers are already using."
PCI Pal Digital emphasized that it can help organizations navigate digital channels without sacrificing the customer experience, security or compliance. Instead of replacing traditional service models, the solution provides additional options to meet customer preferences, allowing them to mix communication channels seamlessly when engaging with businesses.
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