Product: QuickBooks Integrated Application
Company: Pineapple Payments
Pineapple Payments enhanced its QuickBooks Integrated Application, an accounting solution designed to improve efficiencies by reducing duplicate data entry. The proprietary solution supports Windows desktop versions of QuickBooks Premiere, Pro and Enterprise; a QuickBooks Online version is on the company's near-term product roadmap, company representatives stated.
Jon Halpern, president at Pineapple Payments, pointed out that QuickBooks is the lifeline of merchant operations in numerous industries and business sectors; however, payment systems that run parallel to QuickBooks require repetitious data entry, which can be time consuming and labor intensive. "Our QuickBooks Integrated App solves that problem," he said. "Merchants can effortlessly initiate transactions from a QuickBooks file or sync outside payments automatically. We've made it faster and easier for merchants to bring QuickBooks into the omnichannel payments experience."
Halpern further noted that the QuickBooks Integrated Application embodies the company's approach to creating seamless, effortless commerce through a unified technology stack. Like the company's expanded technology suite, the QuickBooks integrated application is simple to use and easy to integrate with proprietary processing systems. As a true omnichannel solution, it fits a variety of industries and fixed and mobile business environments, he stated.
As one of Pineapple Payments' most popular solutions, the QuickBooks Integrated Application is valued by merchants and channel partners for its flexible design and high adaptability, according to company representatives. The app's two key functions align payment processing with QuickBooks accounting systems in the following ways:
"We wanted to give merchants a way to feel confident about accepting payments without having to manage duplicate reports and reconciliations," Halpern stated.
The QuickBooks Integrated Application is a key component of the Pineapple Payments omnichannel platform, which is designed to make commerce easy and accessible. The PCI-compliant app supports USB card readers and multiple users. When paired with the company's electronic invoicing solution, the QuickBooks app enables merchants to improve efficiencies and accelerate remittance times by replacing paper-based processes with electronic invoice presentment. Additional solutions include a payment gateway, virtual terminals, mobile apps, recurring billing, tokenization and variety of card-present solutions, the company stated.
In addition to continuously updating and enhancing its technology suite, the company is expanding its partner channels by working with ISVs, ISOs, agents and referral partners. "In a seemingly highly commoditized industry, we're working to differentiate ourselves," Halpern added. "We started off in payment processing and now also operate a proprietary platform. We've progressed a lot over the last few years and have grown both our team and product capabilities tremendously."
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