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The Green Sheet Online Edition

May 13, 2019 • Issue 19:05:01

New Products

SDK streamlines marketplace app integrations

Product: AppFlow
Company: AEVI

AEVI, a global provider of B2B and payment technology solutions, created AppFlow, a software development kit (SDK) designed to facilitate seamless integrations across AEVI's merchant app marketplace. The solution enables developers, value-added resellers and acquirers to customize individual merchant app ecosystems. Solution providers can use the tool to integrate value-added applications and services with other apps throughout the marketplace and across AEVI-enabled devices and vendors, according to company representatives.

Noting that the point of sale is rapidly evolving into points of interaction, Nicky Koopman, vice president, content and value-added services at AEVI, has seen growing demand for apps and services that enrich customer experience within a continuous, uninterrupted customer journey.

"AppFlow opens the merchant solution market to app developers who traditionally shy away from it because of integration complexity," Koopman said. "This will spur innovation and ensure merchant solution providers can create a frictionless experience at the point-of-interaction and tailor it to the service expected from a wide range of verticals, including retail, hospitality, coffee shops and nail salons."

Flexible merchant solution suites

AEVI's AppFlow SDK enables solution providers to deliver a better experience to merchants and consumers by consolidating value-added apps and services into a holistic solution that reflects each merchant's unique values and brand message, AEVI noted. By eliminating repetition and guesswork from integrations, the solution frees service providers to create one-of-a-kind solutions without the common compatibility issues related to third-party app integrations.

AEVI channel partners, which include banks, VARs, acquirers, ISOs and independent software vendors, are branding and deploying the processor-neutral and hardware-agnostic AEVI marketplace across a range of merchant environments, the company stated. Using AppFlow in AEVI's open ecosystem, merchant solution providers can configure the flow of app integrations to meet the needs of merchants, creating for seamless integrations that engage multiple apps during a transaction within a single and seamless checkout process.

Mike Camerling, chief executive officer at AEVI, said the AEVI marketplace enables merchants and service providers to compete with top-tier retailers by blending payments with various nonpayment apps. The added benefit of the AppFlow development tool has made the ecosystem more accessible to a broader class of merchants, banks and acquirers, he added.

"AppFlow enables merchant acquirers and service providers to create their own branded marketplaces and let merchants choose devices and apps according to their individual needs," Camerling said. "Value-added apps such as payroll management, loyalty, bill-splitting, pay-at-table and mobile ordering and check-in can enhance the customer experience."

From POS to point of differentiation

AEVI's open ecosystem is designed to optimize connectivity, bringing acquirers closer to merchants and merchants closer to consumers, company representatives stated. Acquirers and channel partners can peruse AEVI's expanded menu of value-added apps and services and create their own value-added application bundles. By tailoring these solutions for vertical markets, they can create differentiated, innovative POS solutions for merchants under their own brands.

AEVI welcomes reseller partners, acquirers, app developers and device manufacturers to join the company's open, collaborative ecosystem. These innovative partnerships will continue to provide customers with choice, flexibility and ease of use. "We like to say we offer payments as a service, not an obstacle," Camerling said. "We help you simplify the complex payment landscape with just one integration. When your merchants use our centralized payment platform, their transactions will not be restricted by borders, regulations, currency or device vendors."

App developers can access AEVI's AppFlow by visiting https://community.aevi.com. end of article

Website: www.aevi.com Contact: sarah.koch@aevi.com

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