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Table of Contents

Lead Story

Self-service channel emerging


Industry Update

Industry afloat amid economic plunge

MasterCard rings in new year with fee hike

FACTA flags identity fraud

Comerica tapped for prepaid benefits


SEPA: Will the promise be realized?

Tracy Kitten

Sizing up merchant cash advance

Marc Abbey, Yuriy Kostenko and Myron Schwarcz
First Annapolis Consulting

Industry Leader

Holli Targan –
Lady of the law


Interchange debate a wake-up call

Patti Murphy
The Takoma Group

Have passion, success will follow

Biff Matthews
CardWare International


Street SmartsSM:
It's 'bons temps' with SEAA in New Orleans

Dee Karawadra
Impact PaySystem

Requirement 10: PCI's Everest

Michael Petitti

Landing pages: Convert interest to action

Nancy Drexler
SignaPay Ltd.

Acquiring compliance

David Mertz
Compliance Security Partners LLC

Merchant services hierarchy

Adam Atlas
Attorney at Law

Company Profile

Sonoma Technical Support Services

New Products

POS terminal cool to the touch

ST-A10 TouchPOS
Toshiba TEC America

Ensure health care claims at the POS

Impact PaySystem

A quick-draw scanner at the POS

MS9590 VoyagerGS
Metrologic Instruments Inc.


Business travel made comfy

When the sandman is AWOL





Resource Guide


A Bigger Thing

The Green Sheet Online Edition

January 28, 2008  •  Issue 08:01:02

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New Products

POS terminal cool to the touch

Product: ST-A10 TouchPOS

Toshiba Corp. is known worldwide for its high quality laptop computers. Perhaps less well-known to the general public is that it has been making POS terminals for 35 years.

Toshiba TEC America, a division of Toshiba, now offers the ST-A10 TouchPOS, a stand-alone terminal that operates at a consistent, high performance speed while the central processing unit (CPU) remains cool.

It has been specifically engineered to maximize its airflow capacity and keep the CPU running as cool as possible with one central fan.

As it boots up, the terminal runs at full capacity to blow out dust and particles from the internal housing. After that process is complete, the terminal then reduces its speed to run at a lower, quieter clip for normal business operations.

The CPU runs on an ultra-low voltage VIA C7 processor with Toshiba's VIA TwinTurbo technology, which allows it to shift from ultra- low power modes to full speed with no stutters in between. By minimizing the CPU's power consumption, it minimizes the amount of heat generated.

This method maximizes CPU cooling, while substantially decreasing the hazards of dust bunnies that can build up inside the terminal and cause the fan to slow down and the system to overheat.

Add all this together, and the ST-A10 TouchPOS is able to withstand a wider range of temperatures within the retail environment while, as Toshiba attests, reducing electricity consumption by as much as 500%.

To reduce the carbon footprint even further, Toshiba also offers a dual sided thermal receipt printer for the terminal.

By printing on both sides of a receipt, merchants not only lower paper costs, but also provide other benefits to their businesses and the environment.

The ST-A10 TouchPOS, which is RoHS and WEEE compliant, boasts maximum connectivity, with six general USB ports, one powered USB port and five old-fashioned COM ports.

RoHS (Restriction of the use of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) are the directives requiring manufacturers to reduce the usage of hazardous substances and adhere to specified critieria for the collection, handling, and recycling of electronic and electrical materials.

Toshiba realized customer interaction at the POS is crucial. The terminal looks like a sleekly designed laptop that lies low on the countertop - only 14.2 inches high - to allow for direct eye-to-eye contact between the customer and the cashier.

The terminal's touch screen is a durable, 15.1 inch picture frame, with narrow and well-lit screen edges and a screen resolution clarity of 1024 x 768 pixels per inch.

If the terminal needs servicing, replaceable components are readily accessible through an easy clicking mechanism to reach the hard disk drive, memory and power supply.

Thus, all major components of the ST-A10 TouchPOS can be replaced in the field, without using a single tool.

This design reduces the time spent on staging and service, making depot and self-service applications easier to maintain. The ST-A10 TouchPOS is distributed by BlueStar.

Toshiba TEC America

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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