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The Green SheetGreen Sheet

The Green Sheet Online Edition

May 08, 2017 • Issue 17:05:01

ReadersSpeak

Correction

The Super G Capital LLC profile published April 24, 2017, in issue 17:04:02, provided an incomplete picture of what the company has to offer potential partners in the payments community. To see the corrected profile, please visit www.greensheet.com/company_profiles.php?flag=display_profile&id=57 .

The Green Sheet regrets any concerns or inconvenience this may have caused.

Should I tackle the healthcare vertical?

I'm drawn to healthcare and payments because I have family in the healthcare field. We got to talking at a party this week, and they asked about my work as an MLS. They had no idea how involved my job is. We talked some about what goes on in their payment acceptance processes, and I had no idea how involved all of that is either. It looks complicated and daunting to me. Healthcare is not one of my ISO's specialties. How do I learn more about this? Do some people work with multiple ISOs so they can handle special verticals?

Todd Fornaud,Merchant Level Salesperson

Todd,

Thanks for your question. Some ISOs want their merchant level salespeople (MLSs) to work exclusively with them, but others do not require this. First, check the terms of your ISO contract. Then, if you are free to work with more than one ISO, research which ones specialize in healthcare. Ask colleagues, and check out our Resource Guide. Do your due diligence, because two companies specializing in the same vertical will likely have very different ways of approaching it.

One good way to make connections with folks who know healthcare payments is to attend industry tradeshows. See what's coming up at our online Datebook: www.greensheet.com/datebook.php?node=displayDatebook.

Also, the 10th Healthcare Payments and Revenue Cycle Management Innovations Conference is coming up July 18 to 19, 2017, in Boston. Roz Applebaum, Conference Director at Strategic Solutions Network, said the "event features over 20 well-known industry leaders, cutting-edge talks, controversial panel debates and ample time for networking." For registration info, visit www.hcpaymentsinnovations.com/Register/index.php.

Editor

What's your specialty?

Do you have questions about particular payment verticals or views on hot topics to send our way? This is your page for sounding off. Please email us at greensheet@greensheet.com. end of article

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

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