Harbortouch Payments LLC entered a strategic alliance with Jon Taffer, the host and executive producer of Spike TV's hit show Bar Rescue, whereby Taffer will endorse the company's touchscreen POS systems and collaborate on developing the industry's first "smart" POS system, being dubbed as sPOS. Starting with the April 9 episode of Bar Rescue, Harbortouch's system will be the show's exclusive POS provider.
Harbortouch believes the collaboration will enable the company to take advantage of Taffer’s extensive experience to integrate powerful revenue generating tools into the company's Elite POS systems. Regarding the partnership, Harbortouch Chief Executive Officer Jared Isaacman said, "We really challenged ourselves to develop something truly game changing."
Isaacman added that incorporating revenue generating tools was a critical piece. "We wanted to leverage the power of our industry-leading POS technology to help our merchants make more money," he said. "As the leading authority in the bar and restaurant industries, we knew that Jon Taffer would be the perfect partner to help pioneer this smart POS technology."
Taffer brings to the table more than three decades of experience in the food, beverage, hotel and hospitality industries. The two-time winner of the Bar Operator of the Year Award also serves as Chairman of Taffer Dynamics Inc. and President of the Nightclub & Bar Media Group.
"POS systems are the backbone of any business, but their major benefits have always been about efficiency," Taffer said. "In my experience, I have found Harbortouch's POS solution to be the best in the industry. Their POS system is unparalleled in terms of both price and capabilities, the two elements most critical to any small or mid-sized businesses' success."
This is not the first time Taffer and Harbortouch have collaborated. In a May 2014 episode of Bar Rescue, Taffer's team installed three Harbortouch Elite POS systems at a Texas bar to help improve business operations. The Elite POS, targeting bars and restaurants, delivers a full-featured touch-screen POS system with an integrated platform that offers sales, inventory, order, menu, discount, bar tab, table tracking, inventory and personnel management, Harbortouch stated.
"I've been collaborating with Harbortouch to infuse the greatest intellectual assets for building revenue of all time right into the Harbortouch system – promotions, merchandising, marketing, new customer programs, frequency programs, spend building programs – tools to raise sales," Taffer said. "I am proud to integrate my proven tools for increasing revenue with their best-in-class system and bring the first truly smart POS system to market."
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