The Green Sheet Online Edition
January 14, 2008 • Issue 08:01:01
Eco-friendly two-sided receipt printing
The global marketplace is a great, big wastebasket overflowing with crumpled, forgotten receipts. But NCR Corp., the Dayton, Ohio-based self-service system provider with a history of innovation from 19th century mechanical cash registers to the invention of the LCD display in the 1960s, has developed a new and environmentally sustainable alternative to the standard one-sided receipt.
The 2ST (Two-Sided Thermal) printing technology prints on both sides of thermal receipt paper and is designed specifically for use on the NCR FastLane self-checkout system.
By printing on both sides of the receipt, 2ST saves merchants money by reducing the budget for paper rolls, not to mention savings on freight, storage, disposal and paper roll changes. NCR claims a merchant can save 25% in overall paper spend annually.
The 2ST technology also enables merchants to use the flipside of the transaction receipt to promote their brands, advertise products and engage customers more effectively through contests, surveys and in-store promotions.
Unlike paper rolls that come with preprinted advertisements, 2ST allows merchants to customize deals and special, up-to-the-minute offerings in different color combinations.
The 2ST printer is also available as a field upgrade for existing units. It is integrated directly into the system's cabinet, presenting an uncluttered, intuitive customer interface, while at the same time reducing the risk of tampering or damage to the unit.
Additionally, the printer is a winning combination for the environment, according to NCR. The company hired RMT Inc., an energy and environmental services company, to conduct research on whether 2ST would have a positive impact on the environment.
RMT found that a retail chain of 1,000 stores, each operating four NCR FastLane self-checkout units equipped with 2ST dispensing an average receipt length of 10 inches, would benefit from a 40% annual reduction in paper expenditure at self-checkout. This would save more than 100 tons of paper per year, the equivalent of 1,067 trees.
RMT also determined that the use of 2ST would increase energy and diesel fuel conservation, decrease the amount of paper dumped in landfills, and reduce carbon dioxide emissions and wastewater generation.
"Businesses worldwide are seeking ways to reduce emissions and the consumption of natural resources while enhancing their operational efficiency," said Mike Webster, NCR Vice President for Self-Service Solutions. "The use of 2ST helps contribute to these important retailer goals."
NCR will demonstrate the 2ST technology on the NCR FastLane self-checkout terminal at the 97th Annual National Retail Federation's Annual Convention and Expo, Jan. 13 to 16, 2008, at the Jacob K. Javits Convention Center in New York City.
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