GS Logo
The Green Sheet, Inc

Please Login

Banner Ad
View Archives

View flipbook of this issue

Care to Share?


Table of Contents

Lead Story

Renaissance in prepaid gifting

Ann Train

News

Industry Update

Retail outlook steady amid economic, political uncertainties

Heartland, SCA launch national security center

Samsung, Morpho boost selfie authentication

Visa, MasterCard move payments into fast lane

Washington update: more Choke Point, new cybersecurity push

Features

Taking your business to the next level - Part 1

The payment 'auth' dilemma

Global perspectives on mobile commerce

ISOMetrics:
Prepaid gift cards in the spotlight

Views

CFPB takes on prepaid cards, overdrafts, payday loans

Patti Murphy
ProScribes Inc.

Mobile payments, mobile wallets: Predicting consumer behavior

Brandes Elitch
CrossCheck Inc.

Societies bidding farewell to cash

Christoph Tutsch
Onpex GmbH

Education

Street SmartsSM:
Do you want a business or a job?

Jeffrey I. Shavitz
TrafficJamming LLC

The new world of chargeback management

Chris O'Donnell
Instabill Corp.

Recognize, react, adapt

Jeff Fortney
Clearent LLC

The one man show: We've done so much with so little

John Tucker
1st Capital Loans LLC

Company Profile

CardFree

New Products

Locate, manage, monitor BLE devices

Fathom
Rx Networks Inc.

Printing app, cloud services for mobile POS

PassPRNT
Star Micronics America Inc.

Inspiration

Get moving toward those goals

Departments

Letter from the editors

Readers Speak

Resource Guide

Datebook

Skyscraper Ad

The Green Sheet Online Edition

March 14, 2016  •  Issue 16:03:01

previous next

New Products

Locate, manage, monitor BLE devices

Product: Fathom

Fathom, a new business unit of Vancouver, Canada-based Rx Networks Inc., created a hardware and software solution designed to manage large scale Bluetooth beacon deployments. Fathom New Products Contact BoxFor the past decade, Rx Networks has provided hybrid positioning solutions, leveraging Global Navigation Satellite System, Wi-Fi, cellular, Bluetooth Low Energy (BLE) and sensor technologies in indoor, outdoor and 3D applications. Fathom draws from its mobile positioning heritage to address challenges facing indoor location, proximity and Internet of Things markets.

"With 10 years' experience and a billion mobile devices relying on our core positioning technologies, we understand location," said Guylain Roy-MacHabée, President and Chief Executive Officer of Rx Networks. "And after three years of research and development, we are proud to launch our new business unit, Fathom. We are confident Fathom will solve a very real and very painful problem for a lot of companies deploying beacons: ease of operation and location-context integrity."

Bluetooth beacon device populations can be challenging to manage, especially when hundreds and thousands of devices are deployed. Roy-MacHabée additionally noted that the lifetime of beacons is not always as advertised. "Previously, owners had to rely on feet on the ground to determine if a beacon device had failed," he said. "Imagine how challenging it would be for retailers to manage 400 of these devices over a long-term deployment."

The Fathom hub is designed to transform each individual beacon into a self-tracking device, enabling owners to locate, manage and continuously monitor stand-alone BLE beacons within a managed proximity network. The cloud-based Fathom Control Panel displays alerts when an individual beacon is moved, lost or runs low on battery power. Fathom also captures location data from nearby BLE devices that can be used for marketing, resource monitoring and data analytics.

Expanding BLE network

Battery-operated Bluetooth devices are typically used to trigger an event on a mobile device, such as notifying users when they are within a beacon's range. ABI Research predicted BLE beacon shipments will exceed 400 million by 2020. "[This] year there have been significant advances around network management, meshing, technology hybridization and software-based beacon upgrades," said ABI Principal Analyst Patrick Connolly. "All of these advances are creating confidence with huge shipments into unexpected areas like asset tracking and industrial."

Fathom identified further examples of how industries are using its BLE technology to manage enterprises remotely:

Channel partnerships available

Fathom has completed pilot tests in the retail and transportation industries and plans to make the Fathom family of products available for purchase worldwide to select channel partners in the second quarter of 2016.

The company noted that Fathom can be fully integrated into wide-scale enterprise networks through its data and service application programming interfaces, enabling custom data analytics and integration with other software applications. In addition to its ongoing locating, managing and monitoring of beacon device populations, Fathom offers data analytics, which can provide insights on product positioning and consumer behavior.

Website: www.fathom.xyz Contact: info@fathom.xyz

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.

previous next

Spotlight Innovators:

North American Bancard | Harbortouch | USAePay | IRISCRM.COM | Humboldt Merchant Services